Bicycle
Why partner with Bicycle?
With 77% brand awareness, and 7 out of 10 Americans owning a deck of cards, Bicycle Playing Cards is the nr1 brand of playing cards. Bicycle brand playing cards were introduced in 1885 by Russell, Morgan & Company, predecessor of The United States Playing Card Company, in Cincinnati, Ohio. Named for the cycling trend taking the country by storm in the early 1880s, Bicycle playing cards quickly gained popularity due to their quality and durability, becoming a staple in households and casinos alike. Since its introduction in 1887, the Rider back design has become synonymous with the flagship brand Bicycle playing cards and is instantly recognizable by card players and enthusiasts worldwide. Its enduring popularity and timeless appeal have solidified its status as the standard in the world of playing cards. Bicycle brand playing cards have left an indelible mark on the world of gaming and entertainment, standing the test of time as a symbol of quality, tradition, and fun.
How do I license Bicycle?
To license Bicycle, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Bicycle page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Male
Female
Other
Age group
0–3
3–12
13–19
20–25
26+
Product categories
Sunglasses Scarves Belts Baseball Caps Beanies Tote Bags Backpacks Clutches Crossbody Bags Bags Mini Backpacks Hats Keychains Jewelry Ties / Bowties Adult Watches Adult Luggage Travel Accessories Pins Umbrellas Iron-On Patches Men's T-Shirts Men's Shirts Men's Jeans Men's Jackets Men's Suits Men's Activewear Women's Dresses Women's Tops Women's Skirts Women's Leggings Women's Blazers Women's Activewear Women's Pajamas Men's Pajamas Adult Onesies Women's Jackets Men's Pants Adult Sweaters Adult Hoodies Adult Bathrobes Adults Socks Adult Underwear Scrubs Bed Sheets Duvet Covers Pillowcases Comforters Bath Towels Hand Towels Beach Towels Bath Mats Outdoor Rugs Bedding Sets Blankets / Throws Throw Pillows Shower Curtains Cushions Indoor Rugs Curtains Phone cases Backpack Messenger Bags Laptop Cases & Sleeves Tablet Cases & Sleeves Laptop Accessories Laptop Bags Gaming Accessories Snacks Alcoholic Drinks Chips Popcorn Crackers Men's Sneakers Women's Athletic Shoes Women's Sneakers Men's Athletic Shoes Men's Slippers Women's Slippers Men's Flipflops Women's Flipflops Mirrors Wall Art Clocks Storage Bookcases Canvas Prints Framed Art Wall Decals Decorative Items Furniture Covers Foam Furniture Candles Picture Frames Figurines Gadgets Funny Mugs Unique Keychains Souvenirs Magnets Memorabilia Postcards Plush Gift Sets Impulse Items Novelty Items Personalized Gifts Cookware Bakeware Dinnerware Glassware Mugs Tumblers Shelving Units Storage Bins Tablecloths Placemats Drinkware Bottle Openers Napkins Kitchen Towels Books Magazines Journals Calendars Educational Books Adult coloring Books Picnic Sets Bicycles Adult Floats Letterhead Envelopes Writing Paper Greeting Card Sets Planners Notebooks Posters Puzzle Accessories Learning Games Board Games Playsets Action/Adventure Games Role-Playing Games (RPGs) Sports Games Simulation Games Online Games Pet Toys Pet Beds Pet Costumes Ornaments Christmas Tree Decoration Christmas Stockings Indoor Seasonal Décor Outdoor Seasonal Décor Inflatables Easter Baskets Easter Basket Stuffers Party Goods Party Decoration Party Favors Photo Props Halloween Décor Halloween Costumes Gift Bags / Gift Wrap Greeting Cards Restaurants Hotels Pop-Ups Open to Other
Channels of distribution
Mass merchandisers and mass market stores Department stores Mid-tier department stores Off-price retailers and factory outlets Warehouse or membership clubs Grocery and supermarkets Apparel and footwear stores Fast Fashion Retailers Home improvement Sporting goods and outdoors stores Toy and Crafts stores Pet stores Auto Parts stores Online retailers and e-commerce marketplaces Direct-to-consumer (DTC) Gaming, digital, and Metaverse Subscription boxes and club services Duty-free and travel retail Pop-up shops and seasonal stores Convenience and gas station stores Event and venue merchandising Travel hubs and rest areas Experiential events and retailtainment Art galleries and museums Schools and libraries Wholesale distributors and B2B Corporate, promotional, and gift channels
Gallery
Notable successes
• The world’s bestselling and most widely used playing-card brand, trusted by families, casinos and professional magicians for more than 140 years. • Exceptional global scale: The United States Playing Card Company—home of Bicycle—produced its 100 millionth deck of 2024, demonstrating the enduring strength of the category and brand. • A true American cultural icon: Bicycle cards have helped Allied POWs escape during World War II, traveled into space with NASA astronauts and evolved through high-profile collaborations spanning Disney, artists, musicians and entertainment properties. • Current Licensees: * Ruz - Ornaments * Streaker - Apparel * Ripple Junction -Apparel