Bicycle
Why partner with Bicycle?
With 77% brand awareness, and 7 out of 10 Americans owning a deck of cards, Bicycle Playing Cards is the #1 brand of playing cards. Bicycle brand playing cards were introduced in 1885 by Russell, Morgan & Company, predecessor of The United States Playing Card Company, in Cincinnati, Ohio. Named for the cycling trend taking the country by storm in the early 1880s, Bicycle playing cards quickly gained popularity due to their quality and durability, becoming a staple in households and casinos alike. Since its introduction in 1887, the Rider back design has become synonymous with the flagship brand Bicycle playing cards and is instantly recognizable by card players and enthusiasts worldwide. Its enduring popularity and timeless appeal have solidified its status as the standard in the world of playing cards. Bicycle brand playing cards have left an indelible mark on the world of gaming and entertainment, standing the test of time as a symbol of quality, tradition, and fun.
How do I license Bicycle?
To license Bicycle, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Bicycle page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Age group
0–3
3–12
13–19
20–25
26+
Product categories
168 categories across 17 families
Accessories
21
Apparel
23
Domestics
16
Electronics & Accessories
7
Food & Beverages
5
Footwear
8
Furniture & Home Furnishings
11
Gifts & Novelties
15
Housewares
15
Publishing
6
Sporting Goods
3
Stationery & Paper
7
Toys & Games
4
Video Games / Software / Interactive
5
Pets
3
Seasonal & Celebrations
16
Location-Based Entertainment
3
Channels of distribution
26 channels across 6 groups
Mass-market and value
6
Specialty
7
Digital and remote
4
Experiential, travel, and temporary
6
Institutional and educational
Open to all
Wholesale, B2B, and corporate
2
Gallery
Notable successes
• The world’s bestselling and most widely used playing-card brand, trusted by families, casinos and professional magicians for more than 140 years. • Exceptional global scale: The United States Playing Card Company—home of Bicycle—produced its 100 millionth deck in 2024, demonstrating the enduring strength of the category and brand. • A true American cultural icon: Bicycle cards have helped Allied POWs escape during World War II, traveled into space with NASA astronauts and evolved through high-profile collaborations spanning Disney, artists, musicians and entertainment properties. • Current Licensees: * Ruz - Ornaments * Streaker - Apparel * Ripple Junction -Apparel