Poppy Playtime
Why partner with Poppy Playtime?
Poppy Playtime is an episodic horror video game that tells the story of a former employee who enters the abandoned Playtime Co. toy factory a decade after all its workers disappeared. Playtime Co. was once the most popular toy company in the world. Children loved playing with toys like Huggy Wuggy, Mommy Long Legs and the Smiling Critters. But one day, everything changed. Suddenly and without explanation all the employees disappeared. Except one. You, the player. The game begins with you receiving a letter from someone at Playtime Co. who vanished 10 years ago. After breaking into the abandoned factory, it’s discovered that these once lovable toys have come to life and are now deadly. The deeper story of Playtime Co. is revealed through gameplay, including videos, and has sparked theories from popular YouTube content creators.
How do I license Poppy Playtime?
To license Poppy Playtime, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Poppy Playtime page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Male
Female
Other
Age group
0–3
3–12
13–19
20–25
26+
Product categories
Accessories Apparel Domestics Electronics & Accessories Food & Beverages Footwear Furniture & Home Furnishings Gifts & Novelties Housewares Location Based Entertainment Publishing Sporting Goods Stationery & Paper Toys & Games Video Games / Software / Interactive Open to Other
Channels of distribution
Mass merchandisers and mass market stores Department stores Mid-tier department stores Warehouse or membership clubs Grocery and supermarkets Apparel and footwear stores Fast Fashion Retailers Electronics stores Home improvement Toy and Crafts stores Pet stores Online retailers and e-commerce marketplaces Direct-to-consumer (DTC) Subscription boxes and club services Social commerce and Live shopping Pop-up shops and seasonal stores Event and venue merchandising Experiential events and retailtainment
Gallery
Notable successes
Take a moment to review some of the notable collaborations and news that Mob Entertainment has been involved with in 2025. Poppy Playtime x Minecraft Trailer: https://www.youtube.com/watch?v\=wLjwomkBwH8 Poppy Playtime x Fortnite Trailer: https://www.youtube.com/watch?v\=-hRa8ceny0Q Poppy Playtime wins Xbox Excellence Award: https://www.mobentertainment.com/news/poppy-playtime-wins-xbox-excellence-award Poppy Playtime among the top PS5 downloads in the EU in Feb 2025: https://blog.playstation.com/2025/03/10/playstation-store-february-2025s-top-downloads/