Poppy Playtime
Why partner with Poppy Playtime?
Poppy Playtime is an episodic horror video game that tells the story of a former employee who enters the abandoned Playtime Co. toy factory a decade after all its workers disappeared. Playtime Co. was once the most popular toy company in the world. Children loved playing with toys like Huggy Wuggy, Mommy Long Legs and the Smiling Critters. But one day, everything changed. Suddenly and without explanation all the employees disappeared. Except one. You, the player. The game begins with you receiving a letter from someone at Playtime Co. who vanished 10 years ago. After breaking into the abandoned factory, it’s discovered that these once lovable toys have come to life and are now deadly. The deeper story of Playtime Co. is revealed through gameplay, including videos, and has sparked theories from popular YouTube content creators.
How do I license Poppy Playtime?
To license Poppy Playtime, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Poppy Playtime page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Age group
0–3
3–12
13–19
20–25
26+
Product categories
15 categories across 15 families
Accessories
Open to all
Apparel
Open to all
Domestics
Open to all
Electronics & Accessories
Open to all
Food & Beverages
Open to all
Footwear
Open to all
Furniture & Home Furnishings
Open to all
Gifts & Novelties
Open to all
Housewares
Open to all
Publishing
Open to all
Sporting Goods
Open to all
Stationery & Paper
Open to all
Toys & Games
Open to all
Video Games / Software / Interactive
Open to all
Location-Based Entertainment
Open to all
Channels of distribution
18 channels across 4 groups
Mass-market and value
5
Specialty
6
Digital and remote
4
Experiential, travel, and temporary
3
Gallery
Notable successes
Take a moment to review some of the notable collaborations and news that Mob Entertainment has been involved with in 2025. Poppy Playtime x Minecraft Trailer: https://www.youtube.com/watch?v\=wLjwomkBwH8 Poppy Playtime x Fortnite Trailer: https://www.youtube.com/watch?v\=-hRa8ceny0Q Poppy Playtime wins Xbox Excellence Award: https://www.mobentertainment.com/news/poppy-playtime-wins-xbox-excellence-award Poppy Playtime among the top PS5 downloads in the EU in Feb 2025: https://blog.playstation.com/2025/03/10/playstation-store-february-2025s-top-downloads/