Scouting America
Why partner with Scouting America ?
Scouting America™, formerly the Boy Scouts of America, rebranded in February 2025 to reflect our inclusive mission to serve all youth. With over one million members nationwide—ages 5 to 20 across programs like Cub Scouts (5–10), Scouts BSA (11–17), Venturing and Sea Scouts (14–20)—we’re actively seeking licensees and partners to help us expand into new categories, including tech, toys, apparel, health and beauty, educational products, and more. If your products, services, or expertise align with our values and audience, let’s explore how we can create meaningful experiences that connect with today’s families.
How do I license Scouting America ?
To license Scouting America , sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Scouting America page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Age group
0–3
3–12
13–19
20–25
26+
Product categories
Open to all product categories
Channels of distribution
11 channels across 3 groups
Mass-market and value
6
Specialty
2
Digital and remote
3
Gallery
Notable successes
📈 150M Cars Built Over 150 million Pinewood Derby® cars built since 1953. 🏆 115 Years of Adventure Celebrating 115 years of leadership and exploration. 👍 130M Scouts Since 1910 Over 130 million youth have joined Scouting since 1910.
