Stuffed Puffs
Stuffed Puffs is a modern twist on the classic marshmallow, created by entrepreneur Michael Tierney and introduced in 2019. The candy features marshmallows filled with real chocolate, solving the long-standing challenge of making the perfect s’more without needing a separate chocolate bar. Initially launched in select retail stores, Stuffed Puffs quickly gained popularity as both a campfire essential and a stand-alone snack. The brand has since expanded its lineup with flavors such as Cookies ’N Creme and Big Bites, positioning itself as a fun, innovative treat that blends nostalgia with convenience and creativity.
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Target audience
Gender
Male
Female
Other
Age group
Infant/toddler (0-3)
Kids (3-12)
Teen (13-19)
Young Adult (20-25)
Adult (26+)
Product categories
Accessories Apparel Domestics Electronics & Accessories Food & Beverages Footwear Furniture & Home Furnishings Gifts & Novelties Health & Beauty Housewares Infant Products Publishing Sporting Goods Stationery & Paper Toys & Games Video Games / Software / Interactive Open to Other
Channels of distribution
• Mass Market Stores • Department Stores • Mid-Tier Department Stores • Online Retailers / ECommerce • DTC • Off-price Retailers • Grocery • Specialty • Other
Notable successes
• 🍫 The ONLY marshmallow with melted-inside chocolate: Their chocolate core melts from the inside out. • 🎨 3 Core Flavors + Seasonal Varieties: Classic Milk Chocolate, Chocolate-on-Chocolate, Cookies ’n Creme + limited editions.