FŪL
Why partner with FŪL?
What FŪLs our passion has not changed for 20 years, since the brand was first created in 2004. Innovative design, personal expression, practical functionality, and responsible production at great value. At FŪL, we continue to update and innovate, expanding our designs and collaborations for all kinds of creators and travelers, from business, to adventure, to leisure. We make getting there as much fun as being there.
How do I license FŪL?
To license FŪL, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the FŪL page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Channels of distribution
• Mass Market Stores • Department Stores • Mid-Tier Department Stores • Online Retailers / ECommerce • DTC • Off-price Retailers • Grocery • Specialty • Other
Gallery
Notable successes
📈 Launched in 2004\! FŪL was officially launched in 2004. 🏆 Pokémon Luggage Deal FŪL launched a luggage collaboration with Pokémon in 2022. 📊 120+ Individual Products \! FŪL has 120+ individual products.