FŪL
Why partner with FŪL?
FOR AN ACTIVE URBAN LIFESTYLE FŪL was founded in 2004 by two musicians in Memphis, Tennessee, who were unable to find travel bags with the right features to handle all their gear on the road. One of them, Justin Timberlake, became a partner and investor, and FŪL reached out beyond the music scene. Today, FŪL has evolved to become a head to toe active lifestyle brand, for the urban consumer, and traveler. What FŪLs our passion has not changed: personal style, functionality, quality materials and superior construction.
How do I license FŪL?
To license FŪL, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the FŪL page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Age group
0–3
3–12
13–19
20–25
26+
Product categories
8 categories across 5 families
Accessories
3
Electronics & Accessories
2
Footwear
Open to all
Health & Beauty
1
Housewares
1
Channels of distribution
8 channels across 3 groups
Mass-market and value
5
Specialty
Open to all
Digital and remote
2
Gallery
Notable successes
• 📈 20+ Years of Brand History: Founded in 2004 in Memphis, Tennessee, FŪL has grown into an established active apparel, and travel brand, combining innovative design, functionality, and personal style. • 📊 270+ Products Listed Online: FŪL's website currently features more than 270 products across its bags and luggage collection, including suitcases, backpacks, duffel bags, and licensed travel accessories. • 🎤 Justin Timberlake as Partner & Investor: Originally founded by two musicians, FŪL attracted Justin Timberlake as an early partner and investor, helping the brand expand beyond the music industry. • 🤝 Major Entertainment Licensing Partnerships: FŪL offers licensed collections featuring Disney, Marvel, Star Wars, Harry Potter, Barbie, Hello Kitty, , and other globally recognized entertainment properties.