hololive
Why partner with hololive?
hololive’s anime-styled music artists, gamers and virtual creators – also known as VTubers – reach a global audience through live streaming, music videos, concerts, conventions, video games, a trading card game, and merchandise. hololive celebrates its 10-year anniversary in 2027, having already surpassed 25 billion views across its YouTube channels. Licensed merchandise and brand collaborations can be developed with specific talent or with larger talent groups, utilizing character designs, backstories, and mascots. Talent profiles are available via the link below.
How do I license hololive?
To license hololive, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the hololive page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Male
Female
Age group
0–3
3–12
13–19
20–25
26+
Product categories
• Accessories • Domestics • Electronics & Accessories • Food & Beverages • Footwear • Furniture & Home Furnishings • Gifts & Novelties • Health & Beauty • Housewares • Publishing • Sporting Goods • Stationery & Paper Toys & Games: Excluding Figures & Plush\** • Video Games / Software / Interactive • Pets • Seasonal & Celebrations • Location Based Entertainment 
Channels of distribution
• Mass merchandisers and mass market stores • Department stores • Mid-tier department stores • Value retailers and dollar stores • Off-price retailers and factory outlets • Warehouse or membership clubs • Grocery and supermarkets • Beauty and personal care stores • Online retailers and e-commerce marketplaces • Direct-to-consumer (DTC) • Gaming, digital, and Metaverse • Apparel and footwear stores • Toy and Crafts stores • Social commerce and Live shopping • Event and venue merchandising • Experiential events and retailtainment
Gallery
Notable successes
• hololive brand collaborations include Coca-Cola, Converse, Funko, Fortnite, Capcom, Los Angeles Dodgers, GUNDAM, and many more • Over 20 million packs sold of the hololive OFFICIAL CARD GAME • Over 2 million downloads of the hololive Dreams mobile game in its first month • hololive talent original songs and music videos include songs for video game soundtracks and anime • hololive talent have performed at 10 major US concerts which have streamed globally and at cinema events in the UK, Europe, Mexico and Asia, achieving millions of views • Over 100,000 attended the annual hololive SUPER EXPO 2026 in Tokyo • A new hololive OFFICIAL SHOP recently opened in Harajuku • hololive celebrates its 10-year anniversary in 2027