hololive
Why partner with hololive?
hololive’s anime-styled music artists, gamers and virtual creators – also known as VTubers – reach a global audience through live streaming, music videos, concerts, conventions, video games, a trading card game, and merchandise. hololive celebrates its 10-year anniversary in 2027, having already surpassed 25 billion views across its YouTube channels. Licensed merchandise and brand collaborations can be developed with specific talent or with larger talent groups, utilizing character designs, backstories, and mascots. Talent profiles are available via the link below.
How do I license hololive?
To license hololive, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the hololive page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Age group
0–3
3–12
13–19
20–25
26+
Product categories
58 categories across 17 families
Accessories
Open to all
Domestics
Open to all
Electronics & Accessories
Open to all
Food & Beverages
Open to all
Footwear
Open to all
Furniture & Home Furnishings
Open to all
Gifts & Novelties
Open to all
Health & Beauty
Open to all
Housewares
Open to all
Publishing
Open to all
Sporting Goods
Open to all
Stationery & Paper
Open to all
Toys & Games
42
Video Games / Software / Interactive
Open to all
Pets
Open to all
Seasonal & Celebrations
Open to all
Location-Based Entertainment
Open to all
Channels of distribution
10 channels across 4 groups
Mass-market and value
Open to all
Specialty
3
Digital and remote
4
Experiential, travel, and temporary
2
Gallery
Notable successes
• hololive brand collaborations include Coca-Cola, Converse, Funko, Fortnite, Capcom, Los Angeles Dodgers, GUNDAM, and many more • Over 20 million packs sold of the hololive OFFICIAL CARD GAME • Over 2 million downloads of the hololive Dreams mobile game in its first month • hololive talent original songs and music videos include songs for video game soundtracks and anime • hololive talent have performed at 10 major US concerts which have streamed globally and at cinema events in the UK, Europe, Mexico and Asia, achieving millions of views • Over 100,000 attended the annual hololive SUPER EXPO 2026 in Tokyo • A new hololive OFFICIAL SHOP recently opened in Harajuku • hololive celebrates its 10-year anniversary in 2027