Betty Boop
Why partner with Betty Boop?
Betty Boop, the original sass queen, has been captivating audiences since her debut in Dizzy Dishes on August 9, 1930. Created by Fleischer Studios as a companion to Bimbo the Dog, Betty's early character was a mix of a dog and a flapper-inspired female figure. As her popularity soared, Betty's look evolved — her dog-like ears became hoop earrings, and by 1932, she had become the star of her own animated series, earning the title "The Queen of the Animated Screen." From 1930 to 1939, Betty Boop starred in 90 theatrical cartoons and even had her own comic strip, securing her place as a true pop culture icon. Modern Day Betty: Betty Boop's influence has stood the test of time, continuing to inspire and entertain new generations. Today, Betty Boop-branded products generate over $100 million globally in licensed sales. Recent collaborations with brands like Bella Dona, the NFL, and Beauty Creations have kept her image fresh and relevant. The Fleischer team updates Betty's style guides annually, ensuring that her signature charm remains modern and stylish. 2025 was a milestone year for Betty Boop: 🌟 Savage Sass Tour – Betty's bold style took center stage. 🌟 Betty for President – A playful nod to Betty's iconic confidence. 🌟 Fairies – A new creative twist on Betty's character. 🌟 BOOP! – The Betty Boop Musical premiered on Broadway in April 2025. From the flapper era to modern-day fashion icon, Betty Boop's charm, confidence, and playful spirit remain timeless. With her modern refresh and exciting projects, Betty Boop is ready to BOOP-OOP-A-DOOP her way into the future!
How do I license Betty Boop?
To license Betty Boop, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Betty Boop page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Age group
0–3
3–12
13–19
20–25
26+
Product categories
18 categories across 18 families
Accessories
Open to all
Domestics
Open to all
Electronics & Accessories
Open to all
Food & Beverages
Open to all
Footwear
Open to all
Furniture & Home Furnishings
Open to all
Gifts & Novelties
Open to all
Health & Beauty
Open to all
Housewares
Open to all
Infant Products
Open to all
Publishing
Open to all
Sporting Goods
Open to all
Stationery & Paper
Open to all
Toys & Games
Open to all
Video Games / Software / Interactive
Open to all
Pets
Open to all
Seasonal & Celebrations
Open to all
Location-Based Entertainment
Open to all
Channels of distribution
11 channels across 3 groups
Mass-market and value
6
Specialty
2
Digital and remote
3
Gallery
Notable successes
🏆 Cultural Icon Crowned "Queen of the Animated Screen" in 1932! 📈 Broadway Debut BOOP! Musical premiered April 2025 at the Shubert Theatre. 📊 Creative Range 60+ themed style guides, including Biker Betty and Pride Betty