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Betty Boop

Nostalgia

Betty Boop, the original sass queen, has been captivating audiences since her debut in Dizzy Dishes on August 9, 1930. Created by Fleischer Studios as a companion to Bimbo the Dog, Betty’s early character was a mix of a dog and a flapper-inspired female figure. As her popularity soared, Betty’s look evolved — her dog-like ears became hoop earrings, and by 1932, she had become the star of her own animated series, earning the title “The Queen of the Animated Screen.” From 1930 to 1939, Betty Boop starred in 90 theatrical cartoons and even had her own comic strip, securing her place as a true pop culture icon. Modern Day Betty: Betty Boop’s influence has stood the test of time, continuing to inspire and entertain new generations. Today, Betty Boop-branded products generate over $100 million globally in licensed sales. Recent collaborations with brands like Bella Dona, the NFL, and Beauty Creations have kept her image fresh and relevant. The Fleischer team updates Betty’s style guides annually, ensuring that her signature charm remains modern and stylish. 2025 is set to be a milestone year for Betty Boop: 🌟 Savage Sass Tour – Betty’s bold style takes center stage. 🌟 Betty for President – A playful nod to Betty’s iconic confidence. 🌟 Fairies – A new creative twist on Betty’s character. 🌟 BOOP! – The Betty Boop Musical will premiere at the Shubert Theatre on Broadway in April 2025. From the flapper era to modern-day fashion icon, Betty Boop’s charm, confidence, and playful spirit remain timeless. With her modern refresh and exciting new projects on the horizon, Betty Boop is ready to BOOP-OOP-A-DOOP her way into the future!



Target audience

Gender

Male

Female

Other

Age group

Infant/toddler (0-3)

Kids (3-12)

Teen (13-19)

Adult (26+)

Young Adult (20-25)


Product categories

Accessories Domestics Electronics & Accessories Food & Beverages Footwear Furniture & Home Furnishings Gifts & Novelties Health & Beauty Housewares Infant Products Publishing Sporting Goods Stationery & Paper Toys & Games Video Games / Software / Interactive Pets Seasonal & Celebrations Location Based Entertainment Open to Other

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Channels of distribution

• Mass Market Stores • Department Stores • Mid-Tier Department Stores • Online Retailers / ECommerce • DTC • Off-price Retailers • Grocery • Specialty • Gaming / Digital / Metaverse • Value Retailers • Other

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Notable successes

🏆 Cultural Icon Crowned "Queen of the Animated Screen" in 1932\! 📈 Broadway Debut BOOP\! Musical premieres April 2025 at the Shubert Theatre. 📊 Creative Range 60+ themed style guides, including Biker Betty and Pride Betty

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