A range of cute illustrated characters for children to befriend.

The Charm Street product range encompasses Cards, Stationery, Gifts & Collectibles with new products and characters being launched soon.

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Slightly more value-focused than high-end department stores. Ex: Kohl’s, and Dillard’s.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Selling directly to consumers without 3rd-party retailers. Ex.: Brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Stores focused on specific product verticals or hobbies.

Virtual marketplaces that sell digital goods (NFTs, in-game items, etc.). Ex.: Fortnite Item Shop, Roblox, and Decentraland.

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Stores focused on broad reach and/or price sensitivity.

Charm Street Cuties

Faith based inspiration for everyday moments.

Faith & Grace

They're spooky, kooky and about to be unleashed on the world!

Spook Street

Art & Surface pattern design. Versatile and on-trend designs perfect for gifts, homewares, stationery and SO much more! Full back catalog available as well as custom artwork designed to brief.

Charm Street Cuties

Gallery

Target audience

Product categories

Channels of distribution