They're spooky, kooky and about to be unleashed on the world!

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Slightly more value-focused than high-end department stores. Ex: Kohl’s, and Dillard’s.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Selling directly to consumers without 3rd-party retailers. Ex.: Brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Virtual marketplaces that sell digital goods (NFTs, in-game items, etc.). Ex.: Fortnite Item Shop, Roblox, and Decentraland.

Stores focused on specific product verticals or hobbies.

Spook Street

A range of cute illustrated characters for children to befriend.

The Charm Street product range encompasses Cards, Stationery, Gifts & Collectibles with new products and characters being launched soon.

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Stores focused on broad reach and/or price sensitivity.

Charm Street Cuties

Faith based inspiration for everyday moments.

Faith & Grace

Art & Surface pattern design. Versatile and on-trend designs perfect for gifts, homewares, stationery and SO much more! Full back catalog available as well as custom artwork designed to brief.

Spook Street

Gallery

Target audience

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