Popeye
Why partner with Popeye?
Sailor. Tough guy. Hero. Legend. That's Popeye. He's an underdog with bulging forearms, a mean uppercut, and a love of canned spinach. Unassuming, unsophisticated and undeterred by a challenge, from the minute he walked into the comic strip "Thimble Theatre," Popeye the Sailor Man captured the hearts of millions of fans around the globe. As the star of his own publishing and animated content (on the big screen and small), Popeye became quickly ingrained in American culture and today remains one of the most recognizable pop culture icons in the world.
How do I license Popeye?
To license Popeye, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Popeye page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Age group
0–3
3–12
13–19
20–25
26+
Product categories
217 categories across 18 families
Accessories
30
Apparel
32
Domestics
Open to all
Electronics & Accessories
Open to all
Food & Beverages
33
Footwear
Open to all
Furniture & Home Furnishings
Open to all
Gifts & Novelties
Open to all
Health & Beauty
22
Housewares
Open to all
Publishing
Open to all
Sporting Goods
Open to all
Stationery & Paper
Open to all
Toys & Games
39
Video Games / Software / Interactive
28
Pets
Open to all
Seasonal & Celebrations
16
Location-Based Entertainment
7
Channels of distribution
13 channels across 3 groups
Mass-market and value
6
Specialty
4
Digital and remote
3
Gallery
Notable successes
👍 Reaching Our Fans Popeye's fanbase is Strong to the Finish, with 9M+ followers across platforms 🏆 A Household Name He maintains 85% total U.S. awareness & 92% awareness for U.S. adults 18+
