Olive Oyl
Why partner with Olive Oyl?
The leading lady — literally. Olive Oyl was on the scene delivering laughs to readers years before her future sweetheart Popeye entered the picture. Olive Oyl has always been ahead of her time. She genuinely loves herself and embraces those things that make her unusual — which is what makes her so appealing. From amusement parks to runways, collectibles to cosmetics, this leading lady's lovable personality launched a true 360 franchise. At the end of the day, Olive is just Olive, and proud of it.
How do I license Olive Oyl?
To license Olive Oyl, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Olive Oyl page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Age group
0–3
3–12
13–19
20–25
26+
Product categories
279 categories across 18 families
Accessories
30
Apparel
18
Domestics
Open to all
Electronics & Accessories
Open to all
Food & Beverages
33
Footwear
14
Furniture & Home Furnishings
24
Gifts & Novelties
Open to all
Health & Beauty
28
Housewares
Open to all
Publishing
12
Sporting Goods
34
Stationery & Paper
Open to all
Toys & Games
29
Video Games / Software / Interactive
28
Pets
Open to all
Seasonal & Celebrations
16
Location-Based Entertainment
7
Channels of distribution
13 channels across 3 groups
Mass-market and value
6
Specialty
4
Digital and remote
3
Gallery
