Mormaii
Why partner with Mormaii?
Mormaii is an authentic Brazilian sports and lifestyle brand born in Garopaba, Brazil, from the development of handcrafted wetsuits for cold-water surfing. With more than 45 years of heritage, the brand has expanded far beyond surf into sports, outdoor, fitness, fashion and lifestyle products. Today, Mormaii reaches more than 15 countries, supports over 200 athletes across multiple sports and has developed a licensing ecosystem Mormaii is an authentic Brazilian sports and lifestyle brand born in Garopaba, Brazil, from the development of handcrafted wetsuits for cold-water surfing. With more than 45 years of heritage, the brand has expanded far beyond surf into sports, outdoor, fitness, fashion and lifestyle products. Today, Mormaii reaches more than 15 countries, supports over 200 athletes across multiple sports and has developed a licensing ecosystem encompassing more than 6,000 products. Since 2022, Mormaii has also been an Official National Olympic Sponsor of the Brazilian Olympic Committee, strengthening its connection with performance and Brazilian sport. Mormaii is now seeking experienced licensing partners in the United States with strong product development, manufacturing, distribution and retail capabilities across selected sports, outdoor and lifestyle categories.
How do I license Mormaii?
To license Mormaii, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Mormaii page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Male
Female
Other
Age group
0–3
3–12
13–19
20–25
26+
Product categories
Priority product categories for the United States: • Performance sportswear and activewear • Surfwear, swimwear and beachwear • Martial arts and combat sports apparel and equipment • Footwear, sandals, flip-flops and water shoes • Watches and wearable accessories • Bags, backpacks, duffel bags, luggage and travel accessories • Surfing, watersports and outdoor sporting goods • Fitness equipment and training accessories • Hats, caps, socks, belts, wallets and lifestyle accessories • Beach accessories, towels, coolers and reusable drinkware Men's T-Shirts Men's Shirts Men's Jeans Men's Swimwear Boy's Swimwear Adult Hoodies Women's Jackets Boys' Apparel Girls' Apparel Men's Activewear / Sportswear Women's Swimwear Girl's Swimwear Boy's Swimwear Men's Swimwear Sweatshirts Women's T-Shirts Women's Pants Women's Jeans
Channels of distribution
Priority distribution channels for the United States: • Sporting goods retailers and national sporting goods chains • Surf, beach, outdoor and lifestyle specialty stores • Martial arts and Brazilian Jiu-Jitsu retailers, academies, gyms and pro shops • Fitness centers and specialty fitness retailers • Footwear, fashion and lifestyle retailers • Selected department stores and national retail chains • E-commerce and direct-to-consumer websites • Amazon and other major online marketplaces • Wholesale distributors and regional sales representatives • Team, club, academy and institutional sales • Beach, resort and travel retail
Notable successes
Mormaii is one of Brazil’s most recognized sports and lifestyle brands, with nearly five decades of heritage rooted in surfing, innovation, nature and active living. • More than 6,000 licensed products across multiple sports and lifestyle categories • Presence in more than 15 countries and approximately 60,000 points of sale • More than 200 sponsored and supported athletes across multiple sports • Official sponsor of Team Brazil and partner of the Brazilian Olympic Committee • Official sponsor of the Brazilian Surfing Confederation • International expansion dating back to 1986, demonstrating a proven ability to develop products and licensing partnerships across global markets • A well-established licensing platform connecting performance, outdoor sports, wellness and lifestyle