Lyman Merrill Good, also known as "American Cyborg", is an American mixed martial artist. He is perhaps best known for his time spent with Bellator, where he was the inaugural Bellator Welterweight Champion, and for competing in the welterweight division of the Ultimate Fighting Championship

Stores focused on broad reach and/or price sensitivity.

All current and future distribution channels in Mass-market and value.

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Slightly more value-focused than high-end department stores. Ex: Kohl’s and Dillard’s.

Extreme value-focused retailers offering low-priced goods. Ex: Dollar General, Family Dollar, and Poundland.

Sell surplus or out-of-season merchandise at lower prices. Ex: T.J. Maxx, Ross, Marshalls, and outlet malls.

Bulk or club buying model with membership-based retail. Ex: Costco, Sam’s Club, and BJ’s Wholesale Club.

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Stores focused on specific product verticals or hobbies.

All current and future distribution channels in Specialty.

Focused on clothing, footwear, and athleisure for men, women, and children. Ex: Gap, Foot Locker, Lululemon, Uniqlo, H&M.

Trend-driven apparel retailers offering affordable, frequently updated collections. Ex: H&M, Zara, SHEIN, Forever 21, Primark, Fashion Nova.

Sell consumer electronics, appliances, and tech accessories. Ex: Best Buy, MediaMarkt, Currys, B&H Photo.

Specialize in hardware, tools, appliances, and home renovation materials. Ex: Home Depot, Lowe’s, B&Q, Menards.

Specialty retailers serving hobbyists and collectors with model kits, tabletop games, trading cards, and hobby supplies.

Offer cosmetics, skincare, haircare, and grooming products. Ex: Sephora, Ulta Beauty, Bluemercury.

Retailers offering medicines, health and wellness products, personal care items, and everyday essentials.

Sell products for fitness, outdoor recreation, and sports. Ex: Dick’s Sporting Goods, REI, Academy Sports.

Focused on toys, games, crafts, and educational play. Ex: Toys “R” Us, The Entertainer, LEGO, Learning Express, Michaels.

Sell stationery, electronics, furniture, and business supplies. Ex: Staples, Office Depot, OfficeMax.

Specialize in pet food, supplies, and accessories. Ex: PetSmart, Petco, Chewy.

Provide vehicle parts, tools, and maintenance products. Ex: AutoZone, Pep Boys, Advance Auto Parts, O’Reilly.

Retailers focused on homeware, décor, and design-led lifestyle goods, including curated concept stores. Ex: Crate & Barrel, MoMA Design Store, John Derian, Selfridges Home, and independent concept shops.

Retailers focused on books, magazines, and periodicals, including chain and independent bookshops and newsstands. Ex: Barnes & Noble, Waterstones, Books-A-Million, and airport newsstands.

Retailers selling giftware, souvenirs, and impulse-purchase gifts outside museums or event venues. Ex: Hallmark, airport and tourist gift shops, and hotel gift boutiques.

Specialty retailers not covered by a more specific specialty category, including independent boutiques, single-location stores, and regional specialty chains. Use this option only when none of the specific specialty categories applies.

All current and future distribution channels in Digital and remote.

Online reselling platforms. Depop, TheRealReal.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Selling directly to consumers without 3rd-party retailers. Ex.: brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Virtual marketplaces that sell digital goods (NFTs, in-game items, etc.). Ex.: Fortnite Item Shop, Roblox, and Decentraland.

Television-based retail where products are demonstrated live. Ex.: QVC, HSN, and ShopHQ.

Traditional channels that use print catalogs or phone sales. Ex.: L.L.Bean, Lands’ End (historically), and Fingerhut.

Curated products delivered periodically to subscribers. Ex.: Loot Crate, BarkBox, and FabFitFun.

Social and video-driven e-commerce that enables real-time interaction. Ex.: Instagram Live Shopping, TikTok Live, and Taobao Live.

Online storefronts and platforms selling products printed or produced only after an order is placed. Examples include made-to-order apparel, posters, mugs, and books.

Location-based, seasonal, or immersive selling.

All current and future distribution channels in Experiential, travel, and temporary.

Retailers located in airports, on cruise ships, and in international travel hubs offering tax-free or travel-exclusive products. Ex: Duty Free Americas, DFS Group, Heinemann, Dufry, World Duty Free.

Temporary retail spaces for brand collaborations, product launches, or holiday seasons.

Quick-stop retailers focusing on snacks, beverages, and everyday essentials. Ex.: 7-Eleven, Circle K, and Wawa.

On-site stores that sell event-exclusive or licensed merchandise. Ex.: stadiums, arenas, theme parks, concerts, and museums.

Retail outlets serving travelers may offer branded or licensed items aimed at tourists or commuters. Ex.: highway rest stops, state-run rest areas, service stations, bus or train stations, and airports.

Automated self-service machines selling products without staffed checkout. Examples include snacks, beverages, personal care items, and collectibles in public venues.

Interactive or immersive retail experiences that blend entertainment with shopping. Often used for brand-building, product launches, or fan engagement. Ex.: Crayola Experience, Netflix House, and theme-based immersive pop-ups.

Sales through schools or public institutions.

All current and future distribution channels in Institutional and educational.

Retailers within museums and galleries offering licensed prints, books, and collectibles tied to art, history, or exhibits. Ex: MoMA Design Store, The Met Store, Tate Modern Shop.

Educational institutions and affiliated stores offering licensed books, media, and classroom materials. Ex: Scholastic Book Fairs, Follett, Junior Library Guild.

Business-driven or high-volume distribution.

All current and future distribution channels in Wholesale, B2B, and corporate.

Person-to-person sales models where independent sellers market and distribute products directly to consumers, often through home parties or social networks. Ex: Avon, Tupperware, Mary Kay, Scentsy, Amway.

Middlemen distributing to smaller retailers or specialized markets. This may include licensing agents or brokers that handle bulk transactions.

Companies that purchase branded or licensed products for employee gifts, promotions, etc.

First Round Management MMA Roster

Lyman Good

Ali Jennings is a wide receiver for the Virginia Tech Hokies football team.

First Round Management NCAA & NIL Roster

Ali Jennings III

Jonah Elliss is an American football defensive end. He played college football at Utah Utes. He is the son of former Detroit Lions defensive tackle Luther Elliss and has three brothers that also play football: Kaden, Christian, and Noah. He has officially declared for the 2024 NFL Draft.

First Round Management NFL Roster

Jonah Elliss

Solomon "The Black Dragon" Renfro is a Pro MMA Fighter out of Buffalo, New York and the #147th ranked Top Welterweight MMA fighter.

Solomon Renfro

Quarterback for Missouri. Played his first two seasons at University of Miami. 4 Star High School Athlete that yielded offers from over two-dozen power five programs, including Alabama, Auburn, Florida, Florida State, Georgia, LSU, Nebraska, Ohio State, Oregon, Tennessee, Texas, USC, among others.

Jake Garcia 

Kaden Elliss is an American football linebacker for the Atlanta Falcons of the National Football League. He played college football at Idaho. He is the son of former Detroit Lions defensive tackle Luther Elliss and has three brothers that also play football: Christian, Noah, and Jonah.

Kaden Elliss

Chris Johnson Jr. is a running back for the Miami Hurricanes football team.

Chris Johnson Jr.

Philip Rowe is an American mixed martial artist who competes in the welterweight division of the Ultimate Fighting Championship.

Philip Rowe

Jack Cartwright (11-2-0) is a Pro MMA Fighter out of Bolton, Lancashire, England and the #2nd ranked Pro Mens Bantamweight in United Kingdom & Ireland.

Jack Cartwright

Kendra McIntyre (2-1-0) is a Pro MMA Fighter out of Denver, Colorado, USA and the #131st ranked Womens Pound for Pound in United States.

Kendra McIntyre

Bryce Andrew Mitchell is an American professional mixed martial artist. He currently competes in the Featherweight division in the Ultimate Fighting Championship. Mitchell appeared in the reality television series The Ultimate Fighter: Undefeated. As of September 5, 2023, he is #10 in the UFC featherweight rankings.

Bryce Mitchell

Andre Eugene Ewell is an American mixed martial artist. He competed in the Featherweight division of the Ultimate Fighting Championship. He also competed for Classic Entertainment and Sports and is a former CES MMA Bantamweight Champion.

Andre Ewell

Julia Dorny, is a German athlete, media scientist, journalist and television presenter who has won various World and European Championships in three martial arts disciplines. She is the only female athlete in the world who has won championships in judo, mixed martial arts and sumo wrestling.

Julia Dorny

Josiah "Muscle Hamster" Harrell is a Pro MMA Fighter out of Grove City, Ohio and the #57th ranked Pro Mens Lightweight in the United States.

Josiah Harrell

Austin Vanderford is an American professional mixed martial artist, currently signed to Bellator MMA where he competes in the Middleweight division. As of August 16, 2023, he is #6 in the Bellator Middleweight Rankings.

Austin Vanderford

Luke "The Apocalypse" Shanks (10-4-0) is a Pro MMA Fighter out of Edinburgh, Scotland and the #3rd ranked Pro Mens Bantamweight in United Kingdom & Ireland.

Luke Shanks

AJ "The Savage" Cunningham is a Pro MMA Fighter out of Arkansas, United States and the #15th ranked Pro Mens Lightweight in the US Southeast.

AJ Cunningham

Andy Borregales is a kicker for the New England Patriots who played college football for the Miami Hurricanes.

Andy Borregales

Moriah Oliveira is a track and field athlete for the University of Miami's Track and Field/Cross Country team. They are a Lee County News-Press Track and Field Athlete of the Year and a two-time 400m state champion.

Moriah Oliveira

Arianny Celeste is an American ring girl and model. She is a co-host on TV show Overhaulin' and has been featured in Playboy magazine.



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