【ストーリー】
でぶねこは、食べることと寝ることが大好きなネコ。
でぶなので、基本的に動きはゆっくりだけど、食べ物のことになると、驚くべき機敏さを見せます。
人なつっこいので、よく親近感を持たれるみたい。うれしいとしっぽをフリフリする習性があります。
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【キャラクター情報】
2008年に誕生したキャラクター。
主に日本国内のゲームセンターに向けたクレーンゲームで商品を展開。日本国内では30代～40代のコアファン層がいます。
食べることが好きなキャラのため、食品関連やコラボカフェ等と相性が良いと思います。

【Story】
Debuneko is a cat who loves to eat and sleep.
Because he is fat, he usually moves slowly, but when it comes to food, he shows amazing agility.
He is friendly, so people often feel close to him. When he is happy, he has a habit of wagging his tail.
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【Character Information】
The character was created in 2008.
The products are mainly used in crane games for game arcades in Japan. In Japan, it has a core fan base of people in their 30s and 40s.
As the character likes to eat, it is a good match for food-related products and collaboration cafes.

Stores focused on broad reach and/or price sensitivity.

All current and future distribution channels in Mass-market and value.

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Slightly more value-focused than high-end department stores. Ex: Kohl’s and Dillard’s.

Extreme value-focused retailers offering low-priced goods. Ex: Dollar General, Family Dollar, and Poundland.

Sell surplus or out-of-season merchandise at lower prices. Ex: T.J. Maxx, Ross, Marshalls, and outlet malls.

Bulk or club buying model with membership-based retail. Ex: Costco, Sam’s Club, and BJ’s Wholesale Club.

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Stores focused on specific product verticals or hobbies.

All current and future distribution channels in Specialty.

Focused on clothing, footwear, and athleisure for men, women, and children. Ex: Gap, Foot Locker, Lululemon, Uniqlo, H&M.

Trend-driven apparel retailers offering affordable, frequently updated collections. Ex: H&M, Zara, SHEIN, Forever 21, Primark, Fashion Nova.

Sell consumer electronics, appliances, and tech accessories. Ex: Best Buy, MediaMarkt, Currys, B&H Photo.

Specialize in hardware, tools, appliances, and home renovation materials. Ex: Home Depot, Lowe’s, B&Q, Menards.

Specialty retailers serving hobbyists and collectors with model kits, tabletop games, trading cards, and hobby supplies.

Offer cosmetics, skincare, haircare, and grooming products. Ex: Sephora, Ulta Beauty, Bluemercury.

Retailers offering medicines, health and wellness products, personal care items, and everyday essentials.

Sell products for fitness, outdoor recreation, and sports. Ex: Dick’s Sporting Goods, REI, Academy Sports.

Focused on toys, games, crafts, and educational play. Ex: Toys “R” Us, The Entertainer, LEGO, Learning Express, Michaels.

Sell stationery, electronics, furniture, and business supplies. Ex: Staples, Office Depot, OfficeMax.

Specialize in pet food, supplies, and accessories. Ex: PetSmart, Petco, Chewy.

Provide vehicle parts, tools, and maintenance products. Ex: AutoZone, Pep Boys, Advance Auto Parts, O’Reilly.

Retailers focused on homeware, décor, and design-led lifestyle goods, including curated concept stores. Ex: Crate & Barrel, MoMA Design Store, John Derian, Selfridges Home, and independent concept shops.

Retailers focused on books, magazines, and periodicals, including chain and independent bookshops and newsstands. Ex: Barnes & Noble, Waterstones, Books-A-Million, and airport newsstands.

Retailers selling giftware, souvenirs, and impulse-purchase gifts outside museums or event venues. Ex: Hallmark, airport and tourist gift shops, and hotel gift boutiques.

Specialty retailers not covered by a more specific specialty category, including independent boutiques, single-location stores, and regional specialty chains. Use this option only when none of the specific specialty categories applies.

All current and future distribution channels in Digital and remote.

Online reselling platforms. Depop, TheRealReal.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Selling directly to consumers without 3rd-party retailers. Ex.: brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Virtual marketplaces that sell digital goods (NFTs, in-game items, etc.). Ex.: Fortnite Item Shop, Roblox, and Decentraland.

Television-based retail where products are demonstrated live. Ex.: QVC, HSN, and ShopHQ.

Traditional channels that use print catalogs or phone sales. Ex.: L.L.Bean, Lands’ End (historically), and Fingerhut.

Curated products delivered periodically to subscribers. Ex.: Loot Crate, BarkBox, and FabFitFun.

Social and video-driven e-commerce that enables real-time interaction. Ex.: Instagram Live Shopping, TikTok Live, and Taobao Live.

Online storefronts and platforms selling products printed or produced only after an order is placed. Examples include made-to-order apparel, posters, mugs, and books.

Location-based, seasonal, or immersive selling.

All current and future distribution channels in Experiential, travel, and temporary.

Retailers located in airports, on cruise ships, and in international travel hubs offering tax-free or travel-exclusive products. Ex: Duty Free Americas, DFS Group, Heinemann, Dufry, World Duty Free.

Temporary retail spaces for brand collaborations, product launches, or holiday seasons.

Quick-stop retailers focusing on snacks, beverages, and everyday essentials. Ex.: 7-Eleven, Circle K, and Wawa.

On-site stores that sell event-exclusive or licensed merchandise. Ex.: stadiums, arenas, theme parks, concerts, and museums.

Retail outlets serving travelers may offer branded or licensed items aimed at tourists or commuters. Ex.: highway rest stops, state-run rest areas, service stations, bus or train stations, and airports.

Automated self-service machines selling products without staffed checkout. Examples include snacks, beverages, personal care items, and collectibles in public venues.

Interactive or immersive retail experiences that blend entertainment with shopping. Often used for brand-building, product launches, or fan engagement. Ex.: Crayola Experience, Netflix House, and theme-based immersive pop-ups.

Sales through schools or public institutions.

All current and future distribution channels in Institutional and educational.

Retailers within museums and galleries offering licensed prints, books, and collectibles tied to art, history, or exhibits. Ex: MoMA Design Store, The Met Store, Tate Modern Shop.

Educational institutions and affiliated stores offering licensed books, media, and classroom materials. Ex: Scholastic Book Fairs, Follett, Junior Library Guild.

Business-driven or high-volume distribution.

All current and future distribution channels in Wholesale, B2B, and corporate.

Person-to-person sales models where independent sellers market and distribute products directly to consumers, often through home parties or social networks. Ex: Avon, Tupperware, Mary Kay, Scentsy, Amway.

Middlemen distributing to smaller retailers or specialized markets. This may include licensing agents or brokers that handle bulk transactions.

Companies that purchase branded or licensed products for employee gifts, promotions, etc.

でぶねこ(DEBUNEKO)

【ストーリー】
うさぎとかめの仲良し兄弟。
兄の「うさきち君」は、運動神経が抜群！
重いこうらを背負って頑張る弟の気持ちに共感するため、亀のこうらを背負っています。
弟の「かめぴょん君」は、運動音痴…
いくら頑張っても思うようにいかず転んでばかりで、おデコにはいつも絆創膏を貼っています。
運動神経抜群の兄に憧れ、兄みたいになりたい一心でうさぎのかぶり物をかぶっています。
そんな心優しい兄弟のお話です。
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【キャラクター情報】
日本国内ではクレーンゲーム専用景品として発売しています。
なかよし兄弟のストーリー性や見た目の可愛さから“乳幼児用品”
“イベント展開” などファミリー層向けに相性が良いと思います。

【Story】
Rabbit and Tortoise's Good brothers
The older brother, "Usakichi-kun", has excellent athletic skills!
He carries the turtleshell on his back to sympathize with his younger brother who works hard carrying the heavy turtleshells on his back.
The younger brother, "Kamepyon-kun" is not very athletic...
No matter how hard he tries, he always falls down, and always has a bandage on his forehead.
He admires his older brother who has excellent athletic skills and wears a rabbit headdress with the sole intention of becoming just like his brother.
This is the story of these kind-hearted brothers.
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【Character Information】
In Japan, the character is sold exclusively as a crane game prize.
The storyline and cute appearance of the "good brothers" have made them popular as "baby and toddler products" and "for events".

うさかめ兄弟 (Usakame Brothers)

【ストーリー】
ある日、お米屋さんにやってきた柴犬の４きょうだいたち。
美味しいご飯をもらい、いつのまにか住み着いてしまいました。
大好きなご主人のために立派な看板犬を目指す4匹は、ちょっぴり失敗しながらも今日もお手伝いに奮闘中です！
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【キャラクター情報】
柴犬に「忠犬」イメージを組み合わせたキャラクターで2014年から 女性を中心に好評を得ています。
現在、日本国内のゲームセンターに向けたクレーンゲーム景品やファンシー雑貨店で物販商品を展開。近年では台湾・韓国でもグッズ展開をしています。
柴犬をモチーフにしているため、海外の方も日本のお土産としてお買求め頂いております。

【Story】
One day, four Shiba dog siblings came to a rice shop.
They were given delicious meals, and before they knew it, they had settled in.
They are trying to be great mascot dogs for their beloved master, and they are struggling to help him today, even though they fail a little!
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 【Character Information】
This character combines the image of a "faithful dog" with a Shiba dog, which was also popular from 2014.  
This character has been well-received, especially by female customers. 
Currently, the company offers crane game prizes for game arcades in Japan and merchandising products at fancy goods stores. In recent years, the company has also developed merchandise in Taiwan and South Korea.
Because of the Shiba Inu motif, many people from overseas buy them as souvenirs from Japan.

でぶねこ(DEBUNEKO)

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