Mofusand is a whimsical world of irresistibly cute cats created by illustrator Juno, known for blending warmth, humor, and sophisticated charm. Born on social media, Mofusand captures the playful and mischievous spirit of cats through endearing illustrations where they dress up, explore, and engage in delightfully human-like adventures.

Defined by its “Sophisti-cute” style, which is soft, stylish, and quietly charming, Mofusand delivers an “adorable meets absurd” experience that sparks joy and wonder across generations. With diverse characters, endless themes, and a flair for cosplay and storytelling, the brand connects deeply with cat lovers and kawaii culture enthusiasts worldwide.

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Slightly more value-focused than high-end department stores. Ex: Kohl’s and Dillard’s.

Focused on clothing, footwear, and athleisure for men, women, and children. Ex: Gap, Foot Locker, Lululemon, Uniqlo, H&M.

Trend-driven apparel retailers offering affordable, frequently updated collections. Ex: H&M, Zara, SHEIN, Forever 21, Primark, Fashion Nova.

Sell consumer electronics, appliances, and tech accessories. Ex: Best Buy, MediaMarkt, Currys, B&H Photo.

Offer cosmetics, skincare, haircare, and grooming products. Ex: Sephora, Ulta Beauty, Bluemercury.

Focused on toys, games, crafts, and educational play. Ex: Toys “R” Us, The Entertainer, LEGO, Learning Express, Michaels.

Specialize in pet food, supplies, and accessories. Ex: PetSmart, Petco, Chewy.

Quick-stop retailers focusing on snacks, beverages, and everyday essentials. Ex.: 7-Eleven, Circle K, and Wawa.

Spiral Cute

Mofusand

From social media to global fandom!

What began in 2017 as a simple doodle shared on X (formerly Twitter) by artist Nagano has evolved into a rich storytelling universe told through her online manga. 

Her adorable characters, combined with relatable situations has created a deep emotional connection with fans. Today, it's one of the most popular character brands in Japan and growing in popularity around the world. 

Chiikawa

Trademarked in up to 150 countries globally.

One of the most influential and connective brands.

At the emoji company, we bring the universal language of emotions to life. As the global brand owner of the emoji® IP  we transform the everyday characters you love into innovative, creative, and meaningful experiences that transcend borders, cultures, and industries.

What We Do:

We don't just license icons; we build connections. Our extensive emoji® brand portfolio features thousands of by copyrighted-protected emoji® brand icons, carefully curated and continually evolving to stay relevant and inspiring. 

Through strategic licensing partnerships, we empower brands to tell compelling stories, create standout products, and resonate deeply with audiences across the globe.

Why partner with us?

1. Unmatched Global Recognition: The emoji® brand is a cultural icon, instantly recognizable and loved by all generations.
2. Innovation Meets Creativity: Our team of designers and strategists ensure that every emoji® product reflects creativity, quality, and modern trends. We offer more than 200+ style guides for any occasion, festivity, theme or trend.
3. Tailored Solutions: From fashion and lifestyle to digital content and consumer goods, we collaborate closely with our partners to craft unique experiences that align with their vision.
4. Cultural Relevance: By harnessing the universal appeal of emojis, we ensure products and campaigns are instantly relatable and shareable.

Our Emotional Footprint!

The emoji company goes beyond commerce; we are all about connection. 
Every emoji® brand icon tells a story, carries emotion, and sparks joy. 
Whether it is a simple happy face, thumbs up or cute animal emoji® on a hoodie or a collaboration with a global brand, our mission is to bring people closer together through universally understood symbols.

Part of Society.
The emoji® brand is more than a trend; it's embedded in modern culture.  Our emoji® brand icons  represent diversity, inclusivity, and self-expression. From empowering messages to everyday conversations, we’re part of the way people communicate, celebrate, and connect worldwide.

Join the Movement!

Becoming an emoji® brand licensee is an opportunity to tap into a global phenomenon, craft products that resonate deeply, and build emotional connections with your customers. Together, we can shape the future of communication and leave a lasting impact on the world.

emoji®

Ranked #1 as the most expensive meme ever sold.

Over 1 billion annual mentions across the internet!

 Popular since 2013 and still going strong over a decade later!

#4 most expensive photo ever sold at auction

We are the Doge brand representing the most popular shiba inu in the world!

Doge stands for Do Only Good Everyday and we are looking to partner with values aligned brands across the world.

Doge's real name is Kabosu, the renowned shiba inu was born and raised in Japan, so collaborations with Japanese companies would be a perfect fit.

Kabosu is also famous in her hometown of Sakura City, Japan where a Doge statue was erected in her honor.

Kabosu has also made appearances on official city stamps, post cards and manhole covers.

Our company works directly with Doge's mom Atsuko Sato supporting charities across the world together since 2021.

We are the exclusive license holders of the Doge IP. We look forward to collaborating together!

Doge

【ストーリー】
ある日、お米屋さんにやってきた柴犬の４きょうだいたち。
美味しいご飯をもらい、いつのまにか住み着いてしまいました。
大好きなご主人のために立派な看板犬を目指す4匹は、ちょっぴり失敗しながらも今日もお手伝いに奮闘中です！
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【キャラクター情報】
柴犬に「忠犬」イメージを組み合わせたキャラクターで2014年から 女性を中心に好評を得ています。
現在、日本国内のゲームセンターに向けたクレーンゲーム景品やファンシー雑貨店で物販商品を展開。近年では台湾・韓国でもグッズ展開をしています。
柴犬をモチーフにしているため、海外の方も日本のお土産としてお買求め頂いております。

【Story】
One day, four Shiba dog siblings came to a rice shop.
They were given delicious meals, and before they knew it, they had settled in.
They are trying to be great mascot dogs for their beloved master, and they are struggling to help him today, even though they fail a little!
▼
 【Character Information】
This character combines the image of a "faithful dog" with a Shiba dog, which was also popular from 2014.  
This character has been well-received, especially by female customers. 
Currently, the company offers crane game prizes for game arcades in Japan and merchandising products at fancy goods stores. In recent years, the company has also developed merchandise in Taiwan and South Korea.
Because of the Shiba Inu motif, many people from overseas buy them as souvenirs from Japan.

Stores focused on specific product verticals or hobbies.

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Selling directly to consumers without 3rd-party retailers. Ex.: brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Stores focused on broad reach and/or price sensitivity.

忠犬もちしば (MOCHISHIBA)

【ストーリー】
でぶねこは、食べることと寝ることが大好きなネコ。
でぶなので、基本的に動きはゆっくりだけど、食べ物のことになると、驚くべき機敏さを見せます。
人なつっこいので、よく親近感を持たれるみたい。うれしいとしっぽをフリフリする習性があります。
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【キャラクター情報】
2008年に誕生したキャラクター。
主に日本国内のゲームセンターに向けたクレーンゲームで商品を展開。日本国内では30代～40代のコアファン層がいます。
食べることが好きなキャラのため、食品関連やコラボカフェ等と相性が良いと思います。

【Story】
Debuneko is a cat who loves to eat and sleep.
Because he is fat, he usually moves slowly, but when it comes to food, he shows amazing agility.
He is friendly, so people often feel close to him. When he is happy, he has a habit of wagging his tail.
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【Character Information】
The character was created in 2008.
The products are mainly used in crane games for game arcades in Japan. In Japan, it has a core fan base of people in their 30s and 40s.
As the character likes to eat, it is a good match for food-related products and collaboration cafes.

でぶねこ(DEBUNEKO)

”Piyomaru” is a globally popular character that has been downloaded about 700 million times worldwide as an SNS stamp, mainly through messenger applications such as Facebook Messenger, WeChat, LINE, and KakaoTalk, as well as GIF distribution platforms such as Giphy and tenor.

Piyomaru

Total social media followers are 175,000! It is popular among young women

Major retailers such as Hot Topic,Target,Allposters, andBoxlunch began testing.

A friendly duo of a Cat & a Rabbit with a cuddly tail and cutie pie cheeks. With their cuteness, they bring laughter and joy to others! They merrily dance and swing that tail, being cuddly dudley…… and sometime pumped up to become Macho-Macho man!?

Mimi & Neko is the #1 ranked KAKAO stamp and its social media stickers have been downloaded 220 million times！

Mimi&Neko

【ストーリー】
うさぎとかめの仲良し兄弟。
兄の「うさきち君」は、運動神経が抜群！
重いこうらを背負って頑張る弟の気持ちに共感するため、亀のこうらを背負っています。
弟の「かめぴょん君」は、運動音痴…
いくら頑張っても思うようにいかず転んでばかりで、おデコにはいつも絆創膏を貼っています。
運動神経抜群の兄に憧れ、兄みたいになりたい一心でうさぎのかぶり物をかぶっています。
そんな心優しい兄弟のお話です。
▼
【キャラクター情報】
日本国内ではクレーンゲーム専用景品として発売しています。
なかよし兄弟のストーリー性や見た目の可愛さから“乳幼児用品”
“イベント展開” などファミリー層向けに相性が良いと思います。

【Story】
Rabbit and Tortoise's Good brothers
The older brother, "Usakichi-kun", has excellent athletic skills!
He carries the turtleshell on his back to sympathize with his younger brother who works hard carrying the heavy turtleshells on his back.
The younger brother, "Kamepyon-kun" is not very athletic...
No matter how hard he tries, he always falls down, and always has a bandage on his forehead.
He admires his older brother who has excellent athletic skills and wears a rabbit headdress with the sole intention of becoming just like his brother.
This is the story of these kind-hearted brothers.
▼ 
【Character Information】
In Japan, the character is sold exclusively as a crane game prize.
The storyline and cute appearance of the "good brothers" have made them popular as "baby and toddler products" and "for events".

うさかめ兄弟 (Usakame Brothers)

"Usagyuuun!!!” is half mochi and half rabbit! It expresses its emotions by moving its soft and fluffy body! His intense movements and surreal cuteness are appealing! He is a fun character to watch! With over 500 million stamp downloads on social networking sites around the world, this popular character has been used not only as a LINE Stamp, but also as a product and in campaigns. 

Usagyuuun!!!

Your biggest cheerleader! One tiny penguin,
endless encouragement....

Created by illustrator Rurutea, Koupen Chan is a simple, cute white
and gray baby emperor penguin with a minimalist aesthetic and a
round, soft appearance that conveys warmth and friendliness.
An adorable penguin with a big heart, Koupen Chan provides
encouragement to help you celebrate the big deal in the little things -

from brushing your teeth to just showing up!

Koupen Chan

Social Presence of over 400,000+ people daily


Our GIFs have over 200 Million views worldwide

Naru Naru, established in 2020, is the creative force behind a charming array of original characters known as 'Naru.' 

With a commitment to fostering self-love, positivity, and good vibes, Naru Naru has garnered a global following through Instagram, uniting fans worldwide. 

Among their merchandise, plush toys stand out as a fan favourite, cherished by enthusiasts of all ages. Naru Naru's magic goes above and beyond in an exciting adventure story, inviting all to embark on a journey filled with wonder and life lessons.


Naru Naru

liliuhms shop has revenue of over $250,000USD per year on e-commerce alone.

Liliuhms is one of CASETiFY's most successful collabs with $300,000+/yr sales.

Pop-up shops liliuhms have lines that are 6-7 hours long, selling out in 1 day.

liliuhms iMessage stickers were #1 on USA app store for three weeks.


Liliuhms, created by artist Lily Hoang-Zhu, is a globally loved brand that brings joy through its whimsical, playful illustrations and quirky characters. With over 139,000 Instagram followers and more than $250,000 in annual online shop revenue, Liliuhms has built a strong and loyal fanbase.

The brand’s collaborations speak for themselves—Liliuhms is one of CASETiFY’s most successful partnerships, generating over $300,000 in annual design sales. Liliuhms iMessage stickers held the #1 spot on the USA App Store for three weeks, and pop-up shops regularly sell out within a day, drawing crowds with wait times as long as 6–7 hours.

Whether it’s toys, apparel, packaging, or merchandise, Liliuhms resonates with global audiences, offering licensees a special chance to connect with a highly engaged IP that drives significant sales.

Liliuhms

Betacma's GIF sticker has been used 433,602,601 times on SNS,

Betacma's GIF stickers are loved around the world.

The main areas of use are North America, Central America, and Southeast Asia.

"Betakkuma” is creepy, intense and beautiful! A white bear character with creepy-crawly and realistic movements. More than 700 million SNS stamps have been downloaded, mainly in Southeast Asia. In Japan, in addition to being sold as merchandise in famous fancy stores, the company has also released stamps in collaboration with major telecommunications companies and beverage manufacturers.

Betakkuma

"Sugar Cubs" are a loving couple born from the sweetness of falling in love with someone. They will whisper advice to those who are in one-sided love or lovers who are not getting along. They seem to see only those who are in love.
