Jonah Lomu
Why partner with Jonah Lomu?
Unlock the Power of a Legend: The Jonah Lomu Legacy Jonah Lomu wasn’t just a rugby player—he was a global icon who redefined the sport and transcended it. At just 20 years old, he became the youngest ever All Black, and by the 1995 Rugby World Cup, he was a household name. With his devastating speed, power, and charisma, Lomu didn’t just win games—he won hearts across the globe. But Jonah’s legacy goes far beyond his incredible highlights reel. He broke barriers for Pacific Island athletes, elevated rugby’s international profile, and became a symbol of resilience through his battle with chronic illness. His story speaks to strength, humility, and the power of sport to inspire. Why License the Jonah Lomu IP? Jonah Lomu is a universally admired figure—instantly recognizable to fans of rugby, sports, and heroic personal stories alike. Lomu’s legacy resonates across generations—from those who witnessed his dominance in the '90s to young fans discovering him on digital platforms today. Jonah’s journey from humble beginnings to international superstardom is a compelling narrative that elevates any brand with authenticity and purpose. Jonah’s image and story are perfectly suited for a wide range of product categories. Be Part of the Legend By licensing the Jonah Lomu brand, you don’t just gain the rights to an iconic figure—you align your products with a legacy of greatness, integrity, and global inspiration. Join us in honouring a legend. License the legacy of Jonah Lomu.
How do I license Jonah Lomu?
To license Jonah Lomu, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Jonah Lomu page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Age group
0–3
3–12
13–19
20–25
26+
Product categories
17 categories across 17 families
Accessories
Open to all
Apparel
Open to all
Domestics
Open to all
Electronics & Accessories
Open to all
Food & Beverages
Open to all
Footwear
Open to all
Furniture & Home Furnishings
Open to all
Gifts & Novelties
Open to all
Housewares
Open to all
Publishing
Open to all
Sporting Goods
Open to all
Stationery & Paper
Open to all
Toys & Games
Open to all
Video Games / Software / Interactive
Open to all
Pets
Open to all
Seasonal & Celebrations
Open to all
Location-Based Entertainment
Open to all
Channels of distribution
10 channels across 3 groups
Mass-market and value
6
Specialty
1
Digital and remote
3
Gallery
