Miel -ミュエル-
Why partner with Miel -ミュエル-?
リボンとあまいものが大好きなうさぎのおんなのこ˖ . ݁𝜗𝜚 Mielは、リボンやスイーツ、そして日常に隠れた素敵なものを見つけることが大好きな、小さなうさぎの女の子です。 XとInstagramでの投稿を通して広がる甘くかわいい世界観。共感できる日々の小さな気持ちが重なり、ファンが自分の姿を少し重ねられるキャラクターになっています。 MielはSNSの枠を超え、毎日の暮らしにちょっとした甘さとかわいいときめきを添えるキャラクターブランドへと成長しています。 A little bunny girl who loves ribbons and sweet treats ˖ . ݁𝜗𝜚 Miel is a little bunny girl who loves ribbons, sweets, and discovering the lovely things hidden in everyday life. Through her posts on X and Instagram, Miel shares a sweet and adorable world. The little, relatable feelings of everyday life make her a character fans can see a little of themselves in. Miel is growing beyond social media into a character brand that brings a touch of sweetness and the joy of all things cute to everyday life.
How do I license Miel -ミュエル-?
To license Miel -ミュエル-, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Miel -ミュエル- page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Age group
0–3
3–12
13–19
20–25
26+
Product categories
79 categories across 14 families
Accessories
14
Apparel
8
Domestics
Open to all
Electronics & Accessories
3
Food & Beverages
6
Furniture & Home Furnishings
3
Gifts & Novelties
16
Health & Beauty
5
Housewares
1
Publishing
2
Stationery & Paper
5
Toys & Games
12
Video Games / Software / Interactive
1
Seasonal & Celebrations
2
Channels of distribution
11 channels across 4 groups
Mass-market and value
3
Specialty
5
Digital and remote
1
Experiential, travel, and temporary
2
Gallery
Notable successes
• 💗 1投稿で約5,000いいね・約7.3万回表示：かわいい世界観と共感できる気持ちを描いた投稿が反響を獲得。約950件のリポストも記録。 • 🌍 Xフォロワー約5,000人：リボンやスイーツ、日常のときめきをテーマに発信。 • 🎀 公式グッズ4種類を商品化：ぬいぐるみマスコット、アクリルカラビナキーホルダー、ステッカー、まえがみクリップを展開。 • 🛍️ 実店舗・オンラインで販売：LAFARY POP渋谷モディ店と公式オンラインストアでグッズを展開。 • 💬 公式LINEスタンプを展開：毎日の会話でもミュエルのかわいい世界観を楽しめるコンテンツに。 • ✨ ファンが参加できるSNSコンテンツ：アイコン画像の配布やカラーのリクエスト、直接の返信を通してファンと交流。 • 💗 Around 5,000 Likes & 73,000 Views on a Single X Post: Miel’s adorable world and relatable emotions resonated with fans, attracting around 950 reposts. • 🌍 Around 5,000 Followers on X: Sharing a world of ribbons, sweets, and little everyday moments of delight. • 🎀 4 Types of Official Merchandise: Plush mascots, acrylic carabiner keychains, stickers, and hair clips. • 🛍️ Retail & Online Availability: Official merchandise is available at LAFARY POP in Shibuya Modi and through LAFARY’s official online store. • 💬 Official LINE Stickers: Bringing Miel’s adorable world into everyday conversations. • ✨ Interactive Social Media Content: Connecting with fans through shared profile icons, color requests, and direct replies.