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CwaZyHog

Toys & Games

Why partner with CwaZyHog?

CwaZyHog® - A Hedgehog with a Twist of British Whimsy Created by CwaZyLeigh Creations CwaZyHog® follows the wonderfully peculiar adventures of Sir Laurence Huffington, a hedgehog of high curiosity and even higher manners, who’s navigating life outside his comfort burrow. Set in an eccentric English garden filled with curious creatures and unexpected friendships, the brand celebrates adaptability, kindness, and a delightfully British sense of humour. With a storytelling world rooted in wit, warmth, and gentle mischief, CwaZyHog® bridges classic charm with modern imagination — appealing to both children and “kidults” who crave comfort, connection, and a touch of nostalgia. The brand spans across: • Award-winning plush toys (Silver Medal, Independent Toy Awards 2024) • Illustrated books and flip-book adventures introducing Sir Laurence’s world • Collectible lifestyle products inspired by his garden escapades Playfully philosophical and instantly recognisable, CwaZyHog® champions the message that even the prickliest among us can find belonging - and that curiosity always leads to wonder.

www.cwazyhog.com

How do I license CwaZyHog?

To license CwaZyHog, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the CwaZyHog page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.


Target audience

Gender

Male
Female

Age group

0–3

3–12

13–19

20–25

26+


Product categories

121 categories across 16 families

Accessories

12

Beanies
Tote Bags
Backpacks
Wallets
Lunch Bags / Lunch Kits
Hair Accessories
Headwear
Keychains
Temporary Tattoos
Kids' Watches
Kids' Luggage
Pins & Buttons

Apparel

16

Kids' Socks
Adult Socks
Kids' Underwear
Adult Underwear / Intimates
Women's Tops
Boys' Apparel
Girls' Apparel
Boys' Pajamas
Girls' Pajamas
Women's Pajamas
Men's Pajamas
Adult Onesies
Kids' Sweaters
Adult Sweaters
Kids' Hoodies
Adult Hoodies

Domestics

6

Bed Sheets
Duvet Covers
Pillowcases
Bath Towels
Hand Towels
Beach Towels

Electronics & Accessories

3

Phone Cases
Tablet Cases & Sleeves
Kids' Tablets

Food & Beverages

5

Snacks
Soft Drinks
Popcorn
Flavored Water
Cookies

Footwear

2

Kids' Sneakers
Kids' Rain Boots

Furniture & Home Furnishings

1

Kids' Activity Trays

Gifts & Novelties

11

Figurines
Gadgets
Funny Mugs
Unique Keychains
Souvenirs
Magnets
Postcards
Collectibles
Plush
Impulse Items
Novelty Items

Housewares

1

Mugs

Infant Products

7

Onesies
Sleepsuits
Baby Shoes
Baby Hats
Disposable Diapers
Teething Toys
Bibs

Publishing

14

Books
Magazines
Journals
Calendars
Educational Books
Children's Books
Non-fiction Books
Comic Books
Activity Books
Adult Coloring Books
Kids' Coloring Books
Bookmarks
Coloring Sets
Educational Materials

Stationery & Paper

5

Stickers
Stamps
Posters
Pens
Drawing Pads

Toys & Games

18

Action Figures
Strategy Games
Family Games
Party Games
Educational Games
Fashion Dolls
Puzzle Accessories
Plush Toys
Board Games
Fidget Toys
Educational Toys
Model Kits
Vinyl Figures
Trading Cards
Puzzles
Interactive Toys
Arts & Activity Sets
Bath Toys

Video Games / Software / Interactive

13

Action / Adventure Games
Role-Playing Games (RPGs)
Sports Games
Simulation Games
Virtual Reality Experiences
Educational Software
Mobile Games
Mobile Apps
PC Games
Online Games
Strategy Books
Downloadable Content
VR Games

Pets

3

Pet Toys
Pet Beds
Pet Apparel

Location-Based Entertainment

4

Parks
Experiences
Pop-Ups
Metaverse

Channels of distribution

8 channels across 4 groups

Specialty

3

Toy and craft stores
Office supply stores
Pet stores

Digital and remote

2

Online retailers and e-commerce marketplaces
Gaming, digital, and metaverse

Experiential, travel, and temporary

2

Duty-free and travel retail
Travel hubs and rest areas

Institutional and educational

1

Schools and libraries


Notable successes

2024 Independent Toy Shop Award in Soft Category - Wally, the Disguise Master

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