

CwaZyHog® - A Hedgehog with a Twist of British Whimsy Created by CwaZyLeigh Creations CwaZyHog® follows the wonderfully peculiar adventures of Sir Laurence Huffington, a hedgehog of high curiosity and even higher manners, who’s navigating life outside his comfort burrow. Set in an eccentric English garden filled with curious creatures and unexpected friendships, the brand celebrates adaptability, kindness, and a delightfully British sense of humour. With a storytelling world rooted in wit, warmth, and gentle mischief, CwaZyHog® bridges classic charm with modern imagination — appealing to both children and “kidults” who crave comfort, connection, and a touch of nostalgia. The brand spans across: • Award-winning plush toys (Silver Medal, Independent Toy Awards 2024) • Illustrated books and flip-book adventures introducing Sir Laurence’s world • Collectible lifestyle products inspired by his garden escapades Playfully philosophical and instantly recognisable, CwaZyHog® champions the message that even the prickliest among us can find belonging - and that curiosity always leads to wonder.
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Gender
Age group
0–3
3–12
13–19
20–25
26+
121 categories across 16 families
Accessories
12
Apparel
16
Domestics
6
Electronics & Accessories
3
Food & Beverages
5
Footwear
2
Furniture & Home Furnishings
1
Gifts & Novelties
11
Housewares
1
Infant Products
7
Publishing
14
Stationery & Paper
5
Toys & Games
18
Video Games / Software / Interactive
13
Pets
3
Location-Based Entertainment
4
8 channels across 4 groups
Specialty
3
Digital and remote
2
Experiential, travel, and temporary
2
Institutional and educational
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2024 Independent Toy Shop Award in Soft Category - Wally, the Disguise Master