A group of 11 quirky aliens have crash-landed on Earth and are exploring our planet as their new home. Each CwaZyBean Alien has their own personality, look, and way of interpreting the world - from optimistic Klonk to marshmallow-coded Lagion. Together, they mix storytelling, humour, and inclusivity, encouraging kids (and adults) to see Earth through curious new eyes.

The range extends across plush toys, illustrated books, card games, and puzzles, offering a scalable IP that connects imagination, play, and collectability.


Stores focused on broad reach and/or price sensitivity.

All current and future distribution channels in Mass-market and value.

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Slightly more value-focused than high-end department stores. Ex: Kohl’s and Dillard’s.

Extreme value-focused retailers offering low-priced goods. Ex: Dollar General, Family Dollar, and Poundland.

Sell surplus or out-of-season merchandise at lower prices. Ex: T.J. Maxx, Ross, Marshalls, and outlet malls.

Bulk or club buying model with membership-based retail. Ex: Costco, Sam’s Club, and BJ’s Wholesale Club.

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Stores focused on specific product verticals or hobbies.

All current and future distribution channels in Specialty.

Focused on clothing, footwear, and athleisure for men, women, and children. Ex: Gap, Foot Locker, Lululemon, Uniqlo, H&M.

Trend-driven apparel retailers offering affordable, frequently updated collections. Ex: H&M, Zara, SHEIN, Forever 21, Primark, Fashion Nova.

Sell consumer electronics, appliances, and tech accessories. Ex: Best Buy, MediaMarkt, Currys, B&H Photo.

Specialize in hardware, tools, appliances, and home renovation materials. Ex: Home Depot, Lowe’s, B&Q, Menards.

Specialty retailers serving hobbyists and collectors with model kits, tabletop games, trading cards, and hobby supplies.

Offer cosmetics, skincare, haircare, and grooming products. Ex: Sephora, Ulta Beauty, Bluemercury.

Retailers offering medicines, health and wellness products, personal care items, and everyday essentials.

Sell products for fitness, outdoor recreation, and sports. Ex: Dick’s Sporting Goods, REI, Academy Sports.

Focused on toys, games, crafts, and educational play. Ex: Toys “R” Us, The Entertainer, LEGO, Learning Express, Michaels.

Sell stationery, electronics, furniture, and business supplies. Ex: Staples, Office Depot, OfficeMax.

Specialize in pet food, supplies, and accessories. Ex: PetSmart, Petco, Chewy.

Provide vehicle parts, tools, and maintenance products. Ex: AutoZone, Pep Boys, Advance Auto Parts, O’Reilly.

Retailers focused on homeware, décor, and design-led lifestyle goods, including curated concept stores. Ex: Crate & Barrel, MoMA Design Store, John Derian, Selfridges Home, and independent concept shops.

Retailers focused on books, magazines, and periodicals, including chain and independent bookshops and newsstands. Ex: Barnes & Noble, Waterstones, Books-A-Million, and airport newsstands.

Retailers selling giftware, souvenirs, and impulse-purchase gifts outside museums or event venues. Ex: Hallmark, airport and tourist gift shops, and hotel gift boutiques.

Specialty retailers not covered by a more specific specialty category, including independent boutiques, single-location stores, and regional specialty chains. Use this option only when none of the specific specialty categories applies.

All current and future distribution channels in Digital and remote.

Online reselling platforms. Depop, TheRealReal.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Selling directly to consumers without 3rd-party retailers. Ex.: brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Virtual marketplaces that sell digital goods (NFTs, in-game items, etc.). Ex.: Fortnite Item Shop, Roblox, and Decentraland.

Television-based retail where products are demonstrated live. Ex.: QVC, HSN, and ShopHQ.

Traditional channels that use print catalogs or phone sales. Ex.: L.L.Bean, Lands’ End (historically), and Fingerhut.

Curated products delivered periodically to subscribers. Ex.: Loot Crate, BarkBox, and FabFitFun.

Social and video-driven e-commerce that enables real-time interaction. Ex.: Instagram Live Shopping, TikTok Live, and Taobao Live.

Online storefronts and platforms selling products printed or produced only after an order is placed. Examples include made-to-order apparel, posters, mugs, and books.

Location-based, seasonal, or immersive selling.

All current and future distribution channels in Experiential, travel, and temporary.

Retailers located in airports, on cruise ships, and in international travel hubs offering tax-free or travel-exclusive products. Ex: Duty Free Americas, DFS Group, Heinemann, Dufry, World Duty Free.

Temporary retail spaces for brand collaborations, product launches, or holiday seasons.

Quick-stop retailers focusing on snacks, beverages, and everyday essentials. Ex.: 7-Eleven, Circle K, and Wawa.

On-site stores that sell event-exclusive or licensed merchandise. Ex.: stadiums, arenas, theme parks, concerts, and museums.

Retail outlets serving travelers may offer branded or licensed items aimed at tourists or commuters. Ex.: highway rest stops, state-run rest areas, service stations, bus or train stations, and airports.

Automated self-service machines selling products without staffed checkout. Examples include snacks, beverages, personal care items, and collectibles in public venues.

Interactive or immersive retail experiences that blend entertainment with shopping. Often used for brand-building, product launches, or fan engagement. Ex.: Crayola Experience, Netflix House, and theme-based immersive pop-ups.

Sales through schools or public institutions.

All current and future distribution channels in Institutional and educational.

Retailers within museums and galleries offering licensed prints, books, and collectibles tied to art, history, or exhibits. Ex: MoMA Design Store, The Met Store, Tate Modern Shop.

Educational institutions and affiliated stores offering licensed books, media, and classroom materials. Ex: Scholastic Book Fairs, Follett, Junior Library Guild.

Business-driven or high-volume distribution.

All current and future distribution channels in Wholesale, B2B, and corporate.

Person-to-person sales models where independent sellers market and distribute products directly to consumers, often through home parties or social networks. Ex: Avon, Tupperware, Mary Kay, Scentsy, Amway.

Middlemen distributing to smaller retailers or specialized markets. This may include licensing agents or brokers that handle bulk transactions.

Companies that purchase branded or licensed products for employee gifts, promotions, etc.

CwaZyBean Aliens

CwaZyBean Aliens is an award-winning character brand from CwaZyLeigh CreaTions, featuring a cast of quirky, loveable alien explorers who crash-land on Earth in search of friendship and fun. The brand is seeking a creative mobile-game partner to extend its universe into digital play.

We’re looking for developers or publishers interested in crafting lighthearted, imaginative mobile experiences -  from endless runners to puzzle-based adventures - that capture the humor, curiosity, and heart of the CwaZyBean world.

Join us in bringing Infinite Imagination to players everywhere.

CwaZyBean Aliens: Mobile Game Licensing Opportunity

The CwaZyBean Aliens have landed… and Earth is very confusing. From marshmallows and playgrounds to pigeons and pizza, these curious visitors document their hilarious discoveries as they explore whether our planet could become their new home. Each episode combines playful storytelling, quirky alien logic, and heartwarming moments of friendship and imagination.

CwaZyBean Aliens:Earth Explorer Chronicals

CwaZyHog® -  A Hedgehog with a Twist of British Whimsy

Created by CwaZyLeigh Creations

CwaZyHog® follows the wonderfully peculiar adventures of Sir Laurence Huffington, a hedgehog of high curiosity and even higher manners, who’s navigating life outside his comfort burrow. Set in an eccentric English garden filled with curious creatures and unexpected friendships, the brand celebrates adaptability, kindness, and a delightfully British sense of humour.

With a storytelling world rooted in wit, warmth, and gentle mischief, CwaZyHog® bridges classic charm with modern imagination — appealing to both children and “kidults” who crave comfort, connection, and a touch of nostalgia.

The brand spans across:
	•	Award-winning plush toys (Silver Medal, Independent Toy Awards 2024)
	•	Illustrated books and flip-book adventures introducing Sir Laurence’s world
	•	Collectible lifestyle products inspired by his garden escapades

Playfully philosophical and instantly recognisable, CwaZyHog® champions the message that even the prickliest among us can find belonging - and that curiosity always leads to wonder.

CwaZyBean Aliens

Why partner with CwaZyBean Aliens?

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CwaZyBean Aliens

Why partner with .css-1s6x9ij{color:#5246DE;}CwaZyBean Aliens?

How do I license CwaZyBean Aliens?

Target audience

Product categories

Channels of distribution

Gallery

Notable successes

More from this brand owner

Why partner with CwaZyBean Aliens?