Doge
Why partner with Doge?
We are the Doge brand representing the most popular shiba inu in the world! Doge stands for Do Only Good Everyday and we are looking to partner with values aligned brands across the world. Doge's real name is Kabosu, the renowned shiba inu was born and raised in Japan, so collaborations with Japanese companies would be a perfect fit. Kabosu is also famous in her hometown of Sakura City, Japan where a Doge statue was erected in her honor. Kabosu has also made appearances on official city stamps, post cards and manhole covers. Our company works directly with Doge's mom Atsuko Sato supporting charities across the world together since 2021. We are the exclusive license holders of the Doge IP. We look forward to collaborating together!
How do I license Doge?
To license Doge, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Doge page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Male
Female
Age group
0–3
3–12
13–19
20–25
26+
Product categories
Accessories Apparel Domestics Electronics & Accessories Food & Beverages Footwear Furniture & Home Furnishings Gifts & Novelties Health & Beauty Housewares Infant Products Publishing Sporting Goods Stationery & Paper Toys & Games Video Games / Software / Interactive Pets Seasonal & Celebrations Location Based Entertainment Open to Other
Channels of distribution
• Mass Market Stores
Gallery
Notable successes
• World’s Most Recognizable Digital Asset: Doge is positioned as one of the most recognizable internet-native IPs globally. • ️ 12+ Years of Cultural Dominance: Ranked the #1 meme of the decade with sustained relevance across internet culture. • \~90% Awareness Among Gen Z & Millennials: Top-tier global recognition with native integration across major platforms. • 200+ Brand & Platform Collaborations: Executed high-volume activations across Web2 and Web3 with leading partners. • $1M+ Revenue from Licensing Activations: Demonstrated ability to monetize IP across digital and physical products. • 200M+ Organic Impressions: Achieved massive reach without traditional paid media spend. • $4M+ Raised for Charity: Major contributor to global causes, reinforcing strong ESG positioning. • 500+ Campaign Deliverables Executed: Proven scale in global marketing activations and content output. • Official Global Doge Day (Nov 2): Recognized annual event driving recurring global engagement and retail spikes.