First UK creator-led high street restaurant.

360K Instagram followers in 12 months, 2nd most followed UK food brand.

Partnered with Pepsi, Nestlé, and Wafflemeister.

Sides is a Nashville-inspired fried chicken brand founded by YouTube collective The Sidemen. As a restaurant brand we are currently available across 6 major UK shopping centres and high street locations. Through our FMCG offering (frozen chicken range, jerky and more in the pipeline) Sides is available nationally across the UK with strategic partnerships with retailers. 

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Slightly more value-focused than high-end department stores. Ex: Kohl’s, and Dillard’s.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Selling directly to consumers without 3rd-party retailers. Ex.: Brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Sell surplus or out-of-season merchandise at lower prices. Ex: T.J. Maxx, Ross, Marshalls, and Outlet Malls.

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Stores focused on specific product verticals or hobbies.

Virtual marketplaces that sell digital goods (NFTs, in-game items, etc.). Ex.: Fortnite Item Shop, Roblox, and Decentraland.

Extreme value-focused retailers offering low-priced goods. Ex: Dollar General, Family Dollar, and Poundland.

Stores focused on broad reach and/or price sensitivity.

Sides

160K+ Instagram followers with a 9% engagement rate.

Owned by The Sidemen, boasting over 144M global followers.

Distributed nationally in Wetherspoons, Tesco, Morrisons, and more.

XIX Premium Vodka is committed to providing a clean & natural experience. Boasting both classic and flavoured vodkas with no artificial flavourings, the Sidemen founded XIX in 2021 and set out to make something for the culture. We are not playing.If you have a banner image, perfect! If not, no stress, our design team loves creating custom ones.

XIX Premium Vodka

Achieved a 36% engagement rate, far above the 3-5% industry average.

Two launch videos reached 5M+ views each on TikTok and Instagram!

Exceeded industry benchmarks with unmatched audience engagement and virality.

Introducing your new favourite breakfast by The Sidemen. We think cereals should be better, so we created BEST. We're full of goodness, from our ingredients to our partnership with Magic Breakfast, delivering breakfasts to kids who need us. Best is here to be anything but basic; to be the best tasting, best entertainin', bussin' breakfast on the shelf. We're here to be the best, in almost every single way. 

Sides

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