Sides
Why partner with Sides?
Sides is a Nashville-inspired fried chicken brand founded by YouTube collective The Sidemen. As a restaurant brand we are currently available across 6 major UK shopping centres and high street locations. Through our FMCG offering (frozen chicken range, jerky and more in the pipeline) Sides is available nationally across the UK with strategic partnerships with retailers.
How do I license Sides?
To license Sides, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Sides page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Male
Female
Other
Age group
0–3
3–12
13–19
20–25
26+
Product categories
Food & Beverages: Snacks, Coffee, Tea, Soft Drinks, Energy Drinks, Alcoholic Drinks, Sauces / Marinades, Dressings, Salsas, Canned Goods, Baked Goods, Fruit Snacks, Salty Snacks, Chips, Popcorn, Crackers, Hot Cocoa, Cereals / Granola / Oatmeal, Granola, Juices, Flavored Water, Water Enhancers, Smoothies, Flavored Milk, Non-Flavored Milk, Yogurt, Candies, Chocolates, Cookies, Cake Mixes / Cookie Mixes, Baking Kits, Gingerbread Houses, Condiments, Spices
Channels of distribution
• Mass Market Stores • Department Stores • Mid-Tier Department Stores • Online Retailers / ECommerce • DTC • Off-price Retailers • Grocery • Specialty • Gaming / Digital / Metaverse • Value Retailers • Other
Gallery
Notable successes
🏆 Creator-Led Success First UK creator-led high street restaurant. 📈 #2 Most Followed Food Brand 360K Instagram followers in 12 months, 2nd most followed UK food brand. 📊 Top Partnerships Partnered with Pepsi, Nestlé, and Wafflemeister.
