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BEST Breakfasts

Food & Beverage

Introducing your new favourite breakfast by The Sidemen. We think cereals should be better, so we created BEST. We're full of goodness, from our ingredients to our partnership with Magic Breakfast, delivering breakfasts to kids who need us. Best is here to be anything but basic; to be the best tasting, best entertainin', bussin' breakfast on the shelf. We're here to be the best, in almost every single way.



Channels of distribution

• Mass Market Stores • Department Stores • Mid-Tier Department Stores • Online Retailers / ECommerce • DTC • Off-price Retailers • Grocery • Specialty • Gaming / Digital / Metaverse • Value Retailers • Other

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Notable successes

🏆 Exceptional Engagement Rate Achieved a 36% engagement rate, far above the 3-5% industry average. 📈 Viral Launch Success Two launch videos reached 5M+ views each on TikTok and Instagram\! 👍 Social Media Dominance Exceeded industry benchmarks with unmatched audience engagement and virality.

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