About BEST Breakfasts

Introducing your new favourite breakfast by The Sidemen. We think cereals should be better, so we created BEST. We're full of goodness, from our ingredients to our partnership with Magic Breakfast, delivering breakfasts to kids who need us. Best is here to be anything but basic; to be the best tasting, best entertainin', bussin' breakfast on the shelf. We're here to be the best, in almost every single way.

Deal Details

Average minimum guarantee

Open

Average Royalty

Open

Gallery

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Brand Insights

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Exceptional Engagement Rate

Achieved a 36% engagement rate, far above the 3-5% industry average.

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Viral Launch Success

Two launch videos reached 5M+ views each on TikTok and Instagram!

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Social Media Dominance

Exceeded industry benchmarks with unmatched audience engagement and virality.