Weatherbeater
Why partner with Weatherbeater?
Weatherbeater, the iconic line of exterior paints, windows and siding, started in 1971 as part of the Sears Company’s house brand portfolio. Throughout its 50-year history, Weatherbeater has been offering consumers and contractors long-lasting, heavy-duty home improvement products that restore, protect, and sustain your home exteriors and surroundings against the elements.
How do I license Weatherbeater?
To license Weatherbeater, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Weatherbeater page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Product categories
11 categories across 8 families
Accessories
2
Apparel
Open to all
Domestics
1
Electronics & Accessories
1
Furniture & Home Furnishings
1
Housewares
Open to all
Sporting Goods
3
Pets
Open to all
Channels of distribution
12 channels across 3 groups
Mass-market and value
6
Specialty
3
Digital and remote
3
Gallery
Notable successes
• 🛡️ 50+ Years of Protection: Trusted for weatherization & climate defense • 🏪 77% Future Purchase Intent: Contractors likely to buy Weatherbeater products • 📊 Strong Brand Fit Across Categories: • Paint & Stains 93% • Caulks & Adhesives 89% • Windows 85% • Doors 93% • Siding 83%
