Weatherbeater
Weatherbeater, the iconic line of exterior paints, windows and siding, started in 1971 as part of the Sears Company’s house brand portfolio. Throughout its 50-year-old history, Weatherbeater has been offering consumers and contractors long-lasting, heavy-duty home improvement products that restore, protect, and sustain your home exteriors and surroundings against the elements.
Gallery
Product categories
• Accessories: Exterior Thermometers, Handwarmers, Ice Scrapers, Lightning Rods/Suppression, NOAA Weather Radios, Weather Stations, Weather Stripping, Window UV Films • Apparel: Apparel/Workwear, Gloves • Domestics: Drop Cloths and Sheeting, Outdoor Mats/Rugs, Plant Covers (freeze protection), Tarps • Electronics & Accessories: Air Conditioning, Fans/Heaters, Outdoor Electronics (speakers, etc.), Roof De-Icing Devices/Solutions • Furniture & Home Furnishings: Patio Furniture, Patio Umbrellas, Tents/Canopies/Patio Covers, Awnings, Dog Houses/Shelters, Mailboxes, Fire Pits • Housewares: Anti Mold/Mildew Sprays & Cleaners, Caulks, Crack Sealer/Foams, Decking, Doors, Drain Spouts, Driveway Sealers, Drywall Compounds, Exterior Building Materials, Fencing, Gutter Covers, Hoses, Ice Melt Salt, Insulation, Interior and Exterior Paint and Primers, Ladders, Scaffolds, Paint (Exterior and Interior), Roof Gutters, Roofing Shingles, Sandpaper and Abrasives, Sealants/Adhesives, Siding, Snow Shovels, Spray Equipment, Sprinklers, Storm Doors, Sump Pumps, Tape, Water Diverters/Drains/Hosing, Window and Door Frames, Windows • Open to Other: Outdoor Solar Lighting, Others as appropriate
Channels of distribution
• Mass Market Stores • Department Stores • Mid-Tier Department Stores • Online Retailers / ECommerce • DTC • Off-price Retailers • Grocery • Specialty • Gaming / Digital / Metaverse • Value Retailers • Other
Notable successes
• 🛡️ 50+ Years of Protection: Trusted for weatherization & climate defense • 🏪 77% Future Purchase Intent: Contractors likely to buy Weatherbeater products • 📊 Strong Brand Fit Across Categories: • Paint & Stains 93% • Caulks & Adhesives 89% • Windows 85% • Doors 93% • Siding 83%