Over 600 million Zippo lighters sold globally.

Over 474,000 visits to Zippo’s official website each month.

Zippo Manufacturing Company is a world-renowned maker of the iconic windproof lighter and growing assortment of lifestyle and outdoor products. For more than 90 years, Zippo has been making reliable, rugged essentials with a built-better-than-necessary quality. The brand holds a longstanding commitment to fine craftsmanship and durability, giving individuals confidence in Zippo products so that they can have the freedom to do what they want, how they want. 

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Slightly more value-focused than high-end department stores. Ex: Kohl’s, and Dillard’s.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Selling directly to consumers without 3rd-party retailers. Ex.: Brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Sell surplus or out-of-season merchandise at lower prices. Ex: T.J. Maxx, Ross, Marshalls, and Outlet Malls.

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Stores focused on specific product verticals or hobbies.

Virtual marketplaces that sell digital goods (NFTs, in-game items, etc.). Ex.: Fortnite Item Shop, Roblox, and Decentraland.

Extreme value-focused retailers offering low-priced goods. Ex: Dollar General, Family Dollar, and Poundland.

Stores focused on broad reach and/or price sensitivity.

Zippo

Weatherbeater, the iconic line of exterior paints, windows and siding, started in 1971 as part of the Sears Company’s house brand portfolio. Throughout its 50-year-old history, Weatherbeater has been offering consumers and contractors long-lasting, heavy-duty home improvement products that restore, protect, and sustain your home exteriors and surroundings against the elements.