Fruit of the Loom
Why partner with Fruit of the Loom ?
Fruit of the Loom: A Legacy of Trust, A Future of Opportunity For over 170 years, Fruit of the Loom has been a symbol of quality, comfort, and everyday value. As one of the most recognized and respected names in apparel, the brand has built a legacy rooted in American heritage and global appeal. Today, Fruit of the Loom is more than just a label—it’s a lifestyle brand trusted by millions across generations. Why License Fruit of the Loom? Unmatched Brand Recognition: With near-universal awareness and a reputation for reliability, Fruit of the Loom offers instant credibility in any market. Global Reach: Our products are sold in over 80 countries, supported by a vertically integrated supply chain that ensures consistency, scalability, and speed to market. Diverse Product Portfolio: From innerwear and activewear to casualwear and kids’ apparel, the brand spans multiple categories with room for innovation and expansion. Values-Driven Culture: We lead with integrity, respect, and a passion for exceeding expectations—values that extend to every licensing partnership we form. The Opportunity Now available for licensing opportunities on Negosh, Fruit of the Loom means aligning with a brand that consumers already know and trust. Whether you're looking to expand into new categories, enter emerging markets, or co-create innovative collabs, we offer the brand equity, operational support, and collaborative spirit to help you succeed. We invite you to reach out to explore how we can leverage our brand with your ideas in innovative ways!
How do I license Fruit of the Loom ?
To license Fruit of the Loom , sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Fruit of the Loom page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Male
Female
Age group
0–3
3–12
13–19
20–25
26+
Product categories
Accessories Apparel Domestics Footwear Health & Beauty Infant Products Video Games / Software / Interactive Pets Seasonal & Celebrations Location Based Entertainment
Channels of distribution
• Mass Market Stores • Off-price Retailers • Grocery • Department Stores • Specialty • Mid-Tier Department Stores • Gaming / Digital / Metaverse • Online Retailers / ECommerce • Value Retailers • DTC
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