Russell Athletic
Why partner with Russell Athletic?
At the turn of the century in Alabama, cotton was king, but football was a close second. For Benjamin Russell, growing up in Alexander City, Alabama was tough. After a fire in 1902 that destroyed most of Alex City, Russell rallied to build a hospital, hotel, laundry, grocery store, bakery, and telephone operation. The town helped shape the brand's legacy and commitment to community, sports, and overcoming adversity. Russell Athletic was born on the playing fields of America. Today, Russell Athletic embodies Benjamin Russell's spirit by working with communities and supporting teams, whether that team be at home, school, or work. We deliver incredible value to our consumers by making quality athletic apparel with technical features and benefits for optimum performance.
How do I license Russell Athletic?
To license Russell Athletic, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Russell Athletic page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Male
Female
Other
Age group
0–3
3–12
13–19
20–25
26+
Channels of distribution
• Open
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