Purple Turtle
Purple Turtle is a leading IP created for children’s education and entertainment through books, animation and interactive, enriching learning experiences. Purple Turtle is the 1st Indian children’s IP with several millions of copies of books (300+ titles) sold in 25+ countries and translated into 19 languages. The brand started as a book character and now features in over 125 hours of animated content, educational videos and licensed products. Its flagship animated TV series (52 × 7-minute episodes) was an international co-production with Telegael (Ireland) and Cyber Group Studios (France). The content was developed with Emmy Award-winning writers and creators associated with Disney, Nickelodeon, Cartoon Network, Universal, FOX, and Warner Bros. Notable writers and creators who have created content for Purple Turtle include early education experts like Gail Skroback Hennessey and award-winning writers like Dev Ross (Rainbow Ruby, Clifford the Big Red Dog), Karl Geurs (Disney’s Winnie the Pooh, Jungle Book II), Carter Crocker (Disney, Warner Brothers, Penguin), Phil Harnage (Universal, Nickelodeon), Paul Parkes (CBeebies, Cartoon Network), language and literacy experts like Cari Meister, Vanessa Black, Imogen Kingsley, and Swati Rajoria, the author of several 'Purple Turtle' books. Purple Turtle’s offerings include preschool curriculum-based books for kids ages 3-6, English Graded Readers, interactive talking books with pens, activity books in multiple engaging formats and variety like jigsaw puzzle book, stencil book, pencil control tracing practice book, popup books, wipe-and-clean reusable learn-to-write alphabet and numbers books, preschool curriculum, hundreds of levelled worksheets and now, a preschool franchise system. The Purple Turtle preschool curriculum is aligned with NCERT learning outcomes. The curriculum also draws from globally recognised early childhood education frameworks including EYFS (UK Early Years Foundation Stage), Montessori, Reggio Emilia, Multiple Intelligences approaches to create developmentally appropriate, activity-based, and child-centric learning experiences. The brand continues to expand independently with a focus on global licensing, publishing, digital learning, and merchandising opportunities.
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Target audience
Gender
Male
Female
Age group
Infant/toddler (0-3)
Kids (3-12)
Product categories
• Children's storybooks • Activity books and workbooks • Talking books and interactive learning products • Preschool learning materials • Educational toys and games • Arts, crafts, and DIY activity kits • Back-to-school products • Stationery and school supplies • Lunch boxes, water bottles, and school bags • Kids’ apparel and accessories • Plush toys • Room décor and lifestyle products • Educational apps and digital learning products • Related merchandise and licensed consumer products
Channels of distribution
• Mass Market Stores • Department Stores • Mid-Tier Department Stores • Online Retailers/Ecommerce • DTC • Off-price Retailers  • Specialty • Gaming/Digital/Metaverse • Value Retailers • Open to Other
Notable successes
• 📚 1st Indian Children’s IP Published in 25+ Countries: Pioneering children’s franchise with 300+ book titles available in 19 languages worldwide. • 🌍 300+ Titles Across 19 Languages: Extensive publishing footprint reaching young readers across global markets. • 📺 125+ Hours of Animated & Educational Content: Robust content library spanning entertainment and learning experiences. • 🎬 52-Episode Animated Series: Produced as a 52 x 7-minute series, expanding the brand across television and streaming. • 📡 Broadcast Across India & MENA: Aired on MX Player in India and Discovery Kids throughout the Middle East and North Africa. • 🏆 Created by Emmy Award-Winning Talent: Content developed by writers and creators with credits across Disney, Nickelodeon, Cartoon Network, Universal, FOX, and Warner Bros. • 🎓 7,500+ Minutes of Educational Programming: Extensive learning-focused content designed to support early childhood development. • 💻 100,000+ Online Preschool Sessions Delivered: Successfully conducted over 100,000 virtual learning sessions during the COVID-19 pandemic. • 📖 Curriculum Aligned with NCERT Standards: Educational framework designed to support key learning outcomes for young children. • ❤️ Strong Focus on Social-Emotional Learning (SEL): Character-driven content that promotes empathy, confidence, resilience, and positive values. • 👨🏫 Trusted by Parents & Educators Worldwide: Recognized as a valuable educational and entertainment resource for children globally.