Colour Fairies is another original IP from Aadarsh Technosoft Pvt. Ltd., focused on inspiring learning, creativity and imagination through magical fairy characters and engaging illustrated stories for children. Creative contributors associated with Colour Fairies have included noted Indian writer Benita Sen. The brand has strong potential across publishing, educational products, merchandise, and licensing categories especially for toddlers, preschoolers and young girls. 


Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Slightly more value-focused than high-end department stores. Ex: Kohl’s, and Dillard’s.

Extreme value-focused retailers offering low-priced goods. Ex: Dollar General, Family Dollar, and Poundland.

Sell surplus or out-of-season merchandise at lower prices. Ex: T.J. Maxx, Ross, Marshalls, and Outlet Malls.

Stores focused on specific product verticals or hobbies.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Selling directly to consumers without 3rd-party retailers. Ex.: Brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Virtual marketplaces that sell digital goods (NFTs, in-game items, etc.). Ex.: Fortnite Item Shop, Roblox, and Decentraland.

Colour Fairies

Purple Turtle is a leading IP created for children’s education and entertainment  through books, animation and interactive, enriching learning experiences. 

Purple Turtle is the 1st Indian children’s IP with several millions of copies of books (300+ titles) sold in 25+ countries and translated into 19 languages. The brand started as a book character and now features in over 125 hours of animated content, educational videos and licensed products.
Its flagship animated TV series (52 × 7-minute episodes) was an international co-production with Telegael (Ireland) and Cyber Group Studios (France). The content was developed with Emmy Award-winning writers and creators associated with Disney, Nickelodeon, Cartoon Network, Universal, FOX, and Warner Bros.

Notable writers and creators who have created content for Purple Turtle include early education experts like Gail Skroback Hennessey and award-winning writers like Dev Ross (Rainbow Ruby, Clifford the Big Red Dog), Karl Geurs (Disney’s Winnie the Pooh, Jungle Book II), Carter Crocker (Disney, Warner Brothers, Penguin), Phil Harnage (Universal, Nickelodeon), Paul Parkes (CBeebies, Cartoon Network), language and literacy experts like Cari Meister, Vanessa Black, Imogen Kingsley, and Swati Rajoria, the author of several 'Purple Turtle' books. 

Purple Turtle’s offerings include preschool curriculum-based books for kids ages 3-6, English Graded Readers, interactive talking books with pens, activity books in multiple engaging formats and variety like jigsaw puzzle book, stencil book, pencil control tracing practice book, popup books, wipe-and-clean reusable learn-to-write alphabet and numbers books, preschool curriculum, hundreds of levelled worksheets and now, a preschool franchise system. 

The Purple Turtle preschool curriculum is aligned with NCERT learning outcomes. The curriculum also draws from globally recognised early childhood education frameworks including EYFS (UK Early Years Foundation Stage), Montessori, Reggio Emilia, Multiple Intelligences approaches to create developmentally appropriate, activity-based, and child-centric learning experiences. 

The brand continues to expand independently with a focus on global licensing, publishing, digital learning, and merchandising opportunities.


Colour Fairies

Gallery

Target audience

Product categories

Channels of distribution