Colour Fairies
Why partner with Colour Fairies?
Colour Fairies is a captivating original children's IP from Aadarsh Technosoft Pvt. Ltd., created to spark imagination, creativity, and joyful learning through enchanting fairy characters and beautifully illustrated storytelling. Blending magical adventures with meaningful values, the brand creates an immersive world that resonates with young children and families alike. The creative journey of Colour Fairies has been enriched by renowned Indian author Benita Sen, adding literary depth and enduring appeal to the brand. Designed with strong emotional connect and timeless visual charm, Colour Fairies offers exceptional opportunities for brand extension across publishing, educational products, toys, collectibles, fashion, accessories, home décor, gifting, digital experiences, and a wide range of consumer products. With its distinctive identity and broad commercial potential, Colour Fairies is ideally positioned for strategic licensing partnerships, particularly across the toddler, preschool, and young girls' segments, offering partners the opportunity to build meaningful, long-term consumer engagement across multiple categories and markets.
How do I license Colour Fairies?
To license Colour Fairies, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Colour Fairies page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Female
Age group
0–3
3–12
13–19
20–25
26+
Product categories
• Children's storybooks • Activity books and workbooks • Talking books and interactive learning products • Preschool learning materials • Educational toys and games • Arts, crafts, and DIY activity kits • Back-to-school products • Stationery and school supplies • Lunch boxes, water bottles, and school bags • Kids’ apparel and accessories • Plush toys • Room décor and lifestyle products • Educational apps and digital learning products • Related merchandise and licensed consumer products
Channels of distribution
• Mass Market Stores • Department Stores • Mid-Tier Department Stores • Online Retailers/Ecommerce • DTC • Off-price Retailers  • Specialty • Gaming/Digital/Metaverse • Value Retailers • Open to Other
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