Born from the mind of NYC-based Venezuelan graphic artist Frank Alcock, fwab is a lifestyle brand and design laboratory that explores the intersection of graphics and products. fwab produces inspiring stories that translate unique items for the world to enjoy with an elevated, fun, and thoughtful quality.

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Selling directly to consumers without 3rd-party retailers. Ex.: Brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Sell surplus or out-of-season merchandise at lower prices. Ex: T.J. Maxx, Ross, Marshalls, and Outlet Malls.

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Stores focused on specific product verticals or hobbies.

Slightly more value-focused than high-end department stores. Ex: Kohl’s, and Dillard’s.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

fwab

Graphic artist Yoni Alter constantly uses the city as a source of inspiration. With bright and bold colors, Yoni offers new and fresh ways to observe the everyday. Combining the graphic and artistic, the literal and the abstract, highlighting geometric space and form, his art is playful, positive, modern, and minimalist.

Stores focused on broad reach and/or price sensitivity.

Yoni Alter

Edward Gorey, was a renowned writer and illustrator who created a body of work that has been praised for its unsettling humor, stylish inventiveness, and sublime qualities. Over his 50-year career, he gained international recognition and influenced various forms of popular culture, including film, fiction, and fashion. Today, his stories, poems, drawings, and distinctive style continue to be celebrated through books, articles, and museum exhibitions.

In his will, Mr. Gorey established the Edward Gorey Charitable Trust to manage his intellectual property and support animal welfare charities. Since his passing in 2000, the Trust has been dedicated to preserving and expanding his extraordinary legacy as one of the most intriguing icons of the 20th century.

Edward Gorey

Remedios’ work is an invitation into a secret garden. A space where the most mundane natural elements are reinterpreted into magical moments suspended in time. It brings back our childhood memories and leads us to reflect on our place in the circle of life. A vortex that transports us into a space of poetic nostalgia. Our vision is to bring this secret garden into homes through partnerships and product development.

Remedios

Omar Rayo, a Colombian artist of extraordinary versatility, has left an enduring imprint on the world. His most iconic works serve as a bridge between pre-Columbian visual culture and geometric abstraction, featuring crisp patterns and folds that challenge flatness. Born in Colombia, Rayo's early career as a caricaturist evolved into surrealistic watercolors during his "bejuquismo" period. His extensive travels throughout South America inspired the "Via Sur" series, where indigenous influences and exposure to literary giants like Jorge Luis Borges shaped his distinctive geometric stylizations.

Omar Rayo's enthusiasm for trompe l’oeil is rooted in a profound sense of playfulness and mischief. His artistic intent lies in the playful act of tricking the viewer's perception, creating an illusion of depth and three-dimensionality where none exists. This mischievous approach to trompe l’oeil not only showcases Rayo's technical prowess but also underscores his desire to engage and challenge the viewer's perception, inviting them into a delightful visual game that blurs the lines between reality and illusion.

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