So Totally True™
A contemporary, smart, sharp and moody property from Jim Benton. So Totally True™ does not mince words. Why bother saying anything if it isn't totally true? For young women who tell it like it is and aren't particularly interested in how that goes over.
Target audience
Gender
Female
Age group
Infant/toddler (0-3)
Kids (3-12)
Teen (13-19)
Young Adult (20-25)
Adult (26+)
Product categories
Tote Bags Crossbody Bags Bags Mini Backpacks Wallets Hair Accessories Hats Keychains Jewelry Travel Accessories Umbrellas Pins Women's Tops Girls' Apparel Kids Onesies Kids Sweaters Kids Hoodies Adult Underwear Hand Towels Bath Towels Bathroom Accessories Phone cases Messenger Bags Mirrors Framed Art Canvas Prints Wall Decals Decorative Items Gift Sets Impulse Items Novelty Items Skincare Haircare Makeup Personal Care Bath Products Cosmetics Makeup Accessories Cosmetics Bags Makeup Organizers Nail Polish Manicure Sets Bath and Body Sets Beauty Tools Lip Balm / Lip Gloss Face Wipes Hand Sanitizers Onesies Infant Apparel Letterhead Sticky Notes Desk Organizers Notebooks Posters
Channels of distribution
Mass merchandisers and mass market stores Mid-tier department stores Fast Fashion Retailers Beauty and personal care stores
