Stadium Swim at Circa Resort & Casino is a premier aqua theater experience that redefines luxury and entertainment. Featuring a massive 143-foot screen for live sports and events, this sprawling aquatic oasis blends relaxation with excitement. Guests can enjoy multiple pools, private cabanas, and a vibrant atmosphere, all while soaking in panoramic views of downtown Las Vegas. With its upscale amenities and dynamic vibe, Stadium Swim is the ultimate destination for sun-soaked fun and high-energy entertainment.

Stadium Swim

Vegas Vickie, a 25-foot neon cowgirl, embodies vintage Vegas charm.

Vegas Vickie’s Bar at Circa Resort & Casino embodies the glitz and glamour of classic Las Vegas. Named after the iconic Vegas Vickie neon sign, this vibrant bar offers a nostalgic nod to vintage Vegas with modern flair. Enjoy expertly crafted cocktails, an extensive selection of spirits, and a lively atmosphere that captures the essence of Vegas’ legendary nightlife. Whether you're unwinding after a day of excitement or gearing up for a night on the town, Vegas Vickie’s Bar provides the perfect setting for unforgettable moments.

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Slightly more value-focused than high-end department stores. Ex: Kohl’s, and Dillard’s.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Selling directly to consumers without 3rd-party retailers. Ex.: Brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Sell surplus or out-of-season merchandise at lower prices. Ex: T.J. Maxx, Ross, Marshalls, and Outlet Malls.

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Stores focused on specific product verticals or hobbies.

Virtual marketplaces that sell digital goods (NFTs, in-game items, etc.). Ex.: Fortnite Item Shop, Roblox, and Decentraland.

Extreme value-focused retailers offering low-priced goods. Ex: Dollar General, Family Dollar, and Poundland.

Stores focused on broad reach and/or price sensitivity.

Vegas Vickie’s

Circa Las Vegas is the world’s largest sportsbook!

Circa Sports operates in 5 states: NV, CO, IA, IL, and KY!!

Circa Sports is a premier sports betting brand founded by Derek Stevens and has quickly established itself as a leader in the sports betting industry. The brand has recently expanded into new locations and is mostly associated with its two professional football contests: Circa Million and Circa Survivor. Known for its competitive odds and high betting limits, Circa Sports is combining the traditional excitement of Las Vegas sports betting with modern technology and customer service, making it a top choice for both bettors and casual sports fans. 

Circa Sports

Circa is located in the Heart of Downtown Las Vegas on Fremont Street.

Spanning 1.25 million square feet of luxury!

Circa Resort & Casino is a modern, adults-only resort located in the heart of downtown Las Vegas. Circa opened in October 2020 and is known for its vibrant atmosphere, luxurious amenities, and innovative design. The resort was developed by Derek and Greg Stevens, prominent figures in the Las Vegas hospitality scene. Circa is home to the world’s largest sportsbook, a collection of unique dining options, and the world-famous Stadium Swim outdoor aqua theater. Located on Fremont Street, Circa has quickly become a cornerstone of the revitalization of downtown Las Vegas, leading the way with its unique blend of luxury, excitement, and entertainment. 

Stadium Swim

Gallery

Target audience

Product categories

Channels of distribution

Notable successes