Wetlands

Wetlands is a dynamic and exciting lifestyle brand developed for the fishing, hunting, diving and outdoor recreation markets. Founded by artist, Rory Hilton Todd, a passionate conservationist and tradesman, Wetlands blends original, nature-inspired designs with sustainable, American made gear that resonates deeply with adventure seekers. Our name "Wetlands" taps into powerful consumer sentiment, evoking the raw beauty of marshes, rivers and coastlines while fostering a sense of connection to the wild and a commitment to its preservation. With hundreds of exclusive designs and custom patterns, and new releases being added weekly, Wetlands is more than just another fishing brand; it's a movement for those who live for the thrill of the outdoors while giving back to the ecosystems we cherish.