ABOUT | Launched as a mobile gaming app by Gameloft in 2013, Dragon Mania Legends is a fantasy adventure universe set in a medieval Scandinavian archipelago called Dragolandia.

The eight islands are populated by 1000+ unique dragons who live apart from human civilization. Arya, an 18-year-old girl, is one of the few able to bond and deal with these powerful creatures. With her friends, she will do anything to protect the archipelago—and its dragons—from any threat.

AN EXCITING STORYLINE WITH 15+ HUMAN CHARACTERS!
1000+ Dragons Designed
16 Elements defining Dragon’s
strengths/weaknesses in battle

KEY DEMOGRAPHICS
M 18-24 / F 35+
1.7M Monthly Active Users
Key Markets: United States / E.U. / Brazil

Stores focused on broad reach and/or price sensitivity.

All current and future distribution channels in Mass-market and value.

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Slightly more value-focused than high-end department stores. Ex: Kohl’s and Dillard’s.

Extreme value-focused retailers offering low-priced goods. Ex: Dollar General, Family Dollar, and Poundland.

Sell surplus or out-of-season merchandise at lower prices. Ex: T.J. Maxx, Ross, Marshalls, and outlet malls.

Bulk or club buying model with membership-based retail. Ex: Costco, Sam’s Club, and BJ’s Wholesale Club.

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Stores focused on specific product verticals or hobbies.

All current and future distribution channels in Specialty.

Focused on clothing, footwear, and athleisure for men, women, and children. Ex: Gap, Foot Locker, Lululemon, Uniqlo, H&M.

Trend-driven apparel retailers offering affordable, frequently updated collections. Ex: H&M, Zara, SHEIN, Forever 21, Primark, Fashion Nova.

Sell consumer electronics, appliances, and tech accessories. Ex: Best Buy, MediaMarkt, Currys, B&H Photo.

Specialize in hardware, tools, appliances, and home renovation materials. Ex: Home Depot, Lowe’s, B&Q, Menards.

Specialty retailers serving hobbyists and collectors with model kits, tabletop games, trading cards, and hobby supplies.

Offer cosmetics, skincare, haircare, and grooming products. Ex: Sephora, Ulta Beauty, Bluemercury.

Retailers offering medicines, health and wellness products, personal care items, and everyday essentials.

Sell products for fitness, outdoor recreation, and sports. Ex: Dick’s Sporting Goods, REI, Academy Sports.

Focused on toys, games, crafts, and educational play. Ex: Toys “R” Us, The Entertainer, LEGO, Learning Express, Michaels.

Sell stationery, electronics, furniture, and business supplies. Ex: Staples, Office Depot, OfficeMax.

Specialize in pet food, supplies, and accessories. Ex: PetSmart, Petco, Chewy.

Provide vehicle parts, tools, and maintenance products. Ex: AutoZone, Pep Boys, Advance Auto Parts, O’Reilly.

Retailers focused on homeware, décor, and design-led lifestyle goods, including curated concept stores. Ex: Crate & Barrel, MoMA Design Store, John Derian, Selfridges Home, and independent concept shops.

Retailers focused on books, magazines, and periodicals, including chain and independent bookshops and newsstands. Ex: Barnes & Noble, Waterstones, Books-A-Million, and airport newsstands.

Retailers selling giftware, souvenirs, and impulse-purchase gifts outside museums or event venues. Ex: Hallmark, airport and tourist gift shops, and hotel gift boutiques.

Specialty retailers not covered by a more specific specialty category, including independent boutiques, single-location stores, and regional specialty chains. Use this option only when none of the specific specialty categories applies.

All current and future distribution channels in Digital and remote.

Online reselling platforms. Depop, TheRealReal.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Selling directly to consumers without 3rd-party retailers. Ex.: brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Virtual marketplaces that sell digital goods (NFTs, in-game items, etc.). Ex.: Fortnite Item Shop, Roblox, and Decentraland.

Television-based retail where products are demonstrated live. Ex.: QVC, HSN, and ShopHQ.

Traditional channels that use print catalogs or phone sales. Ex.: L.L.Bean, Lands’ End (historically), and Fingerhut.

Curated products delivered periodically to subscribers. Ex.: Loot Crate, BarkBox, and FabFitFun.

Social and video-driven e-commerce that enables real-time interaction. Ex.: Instagram Live Shopping, TikTok Live, and Taobao Live.

Online storefronts and platforms selling products printed or produced only after an order is placed. Examples include made-to-order apparel, posters, mugs, and books.

Location-based, seasonal, or immersive selling.

All current and future distribution channels in Experiential, travel, and temporary.

Retailers located in airports, on cruise ships, and in international travel hubs offering tax-free or travel-exclusive products. Ex: Duty Free Americas, DFS Group, Heinemann, Dufry, World Duty Free.

Temporary retail spaces for brand collaborations, product launches, or holiday seasons.

Quick-stop retailers focusing on snacks, beverages, and everyday essentials. Ex.: 7-Eleven, Circle K, and Wawa.

On-site stores that sell event-exclusive or licensed merchandise. Ex.: stadiums, arenas, theme parks, concerts, and museums.

Retail outlets serving travelers may offer branded or licensed items aimed at tourists or commuters. Ex.: highway rest stops, state-run rest areas, service stations, bus or train stations, and airports.

Automated self-service machines selling products without staffed checkout. Examples include snacks, beverages, personal care items, and collectibles in public venues.

Interactive or immersive retail experiences that blend entertainment with shopping. Often used for brand-building, product launches, or fan engagement. Ex.: Crayola Experience, Netflix House, and theme-based immersive pop-ups.

Sales through schools or public institutions.

All current and future distribution channels in Institutional and educational.

Retailers within museums and galleries offering licensed prints, books, and collectibles tied to art, history, or exhibits. Ex: MoMA Design Store, The Met Store, Tate Modern Shop.

Educational institutions and affiliated stores offering licensed books, media, and classroom materials. Ex: Scholastic Book Fairs, Follett, Junior Library Guild.

Business-driven or high-volume distribution.

All current and future distribution channels in Wholesale, B2B, and corporate.

Person-to-person sales models where independent sellers market and distribute products directly to consumers, often through home parties or social networks. Ex: Avon, Tupperware, Mary Kay, Scentsy, Amway.

Middlemen distributing to smaller retailers or specialized markets. This may include licensing agents or brokers that handle bulk transactions.

Companies that purchase branded or licensed products for employee gifts, promotions, etc.

Gameloft

Dragon Mania Legends

The Dragon Mania Legends brand is recognized worldwide for its colorful characters, engaging gameplay, and broad appeal among children and families. We are looking for a licensee partner to create a kid’s toy that reflects this identity and brings the world of Dragon Mania Legends into imaginative play. With over 200 million downloads and 1.7 million active monthly users, Dragon Mania Legends is one of the most recognized mobile game franchises and offers a powerful platform for expanding into toys.

The toy is envisioned to capture the fun and personality of the game’s beloved dragons, designed with playful features, bright colors, and high-quality craftsmanship to engage kids ages 8-14 while also appealing to adult fans and collectors. Whether through interactive elements or collectible designs, the product would extend the joy of the game into a tangible play experience. We are seeking a licensee who can translate the Dragon Mania Legends brand into a toy that sparks creativity, delivers fun, and connects kids to the magical world they already love.


Children's Toy

The Dragon Mania Legends brand is recognized worldwide for its vibrant characters, imaginative world, and broad appeal across generations. We are looking for a licensee partner to create a line of t-shirts that reflects this identity and allows fans to showcase their connection to one of the most recognized mobile game franchises. With over 200 million downloads and 1.7 million active monthly users, Dragon Mania Legends offers a massive, highly engaged audience ready for lifestyle products.

The collection is envisioned to feature bold designs, colorful graphics, and playful details inspired by the game’s beloved dragons and fantasy themes. Targeting kids ages 8-14 as well as adult fans, these products would offer both fun and style, appealing to younger players and nostalgic older fans alike. We are seeking a licensee who can translate the Dragon Mania Legends brand into a line of t-shirts that combine everyday functionality with the excitement and imagination of the game’s universe.


T-Shirt Collection

Wetlands is a dynamic and exciting lifestyle brand developed for the fishing, hunting, diving and outdoor recreation markets. Founded by artist, Rory Hilton Todd, a passionate conservationist and tradesman, Wetlands blends original, nature-inspired designs with sustainable, American made gear that resonates deeply with adventure seekers. Our name "Wetlands" taps into powerful consumer sentiment, evoking the raw beauty of marshes, rivers and
coastlines while fostering a sense of connection to the wild and a commitment to its preservation. With hundreds of exclusive designs and custom patterns, and new releases being added weekly, Wetlands is more than just another fishing brand; it's a movement for those who live for the thrill of the outdoors while giving back to the ecosystems we cherish.

Wetlands USA

Wetlands

The Kitchn is one of the leading culinary media brands, reaching 30MM monthly consumers with recipes, tips, tricks and helpful solutions to get things cooking in the kitchen!

Apartment Therapy Media

The Kitchn

Scientific American has been the leading science publication for over 175 years. We reach nearly 10MM consumers on a monthly basis, and over the past nearly two centuries have covered the most significant scientific topics, discoveries, and milestones. SciAm is all about discovery, with an emphasis on space, math, physics, and other sciences.

Scientific American

Set in the glamorous world of Los Angeles, The Bold & the Beautiful is an epic saga of love, passion, betrayal, and family
that revolves around the dominating fashion house, Forrester Creations, and the elite namesake family that powers it. Amidst the high-end fashion comes even higher stakes, because when it comes to getting what they want, there’s nothing the Forrester, Logan, Spencer families and their many rivals won’t do.

Created by William J. Bell and Lee Phillip Bell, the show remains one of (and often the) most-watched daytime dramas worldwide, with an estimated 35 million global viewers daily. To date, The Bold & the Beautiful has won 135 awards.

The Bold and the Beautiful

Apartment Therapy is dedicated to helping people transform their lives by providing everything they need to create beautiful, organized, and healthy homes. Launched in 2004, Apartment Therapy is an independently owned, nationally-distributed, and Webby Award-winning destination for creating and celebrating the life you love at home. With a global audience of 20MM across our site and social networks, we reach readers at every stage — renters, first-time homebuyers, empty nesters, and everyone everywhere in between — across a broad spectrum of coverage through approachable and affordable advice, inspiration, and ideas to help you make your space uniquely your own.

Apartment Therapy

Leading Mobile Game launched in 2015. March of Empires is a medieval universe that allows players multiple immersion points to play strategic games. Players can choose the guise of Knights of the Highland King, Warriors of the Desert Sultan, Samurai of the Shogun Empire, or Varangians of the Northern Czar as they make battle and wage war in this extravagant game
of historical fiction. The concept is simple: Four empires of champions - representing the four main civilizations of the Middle Ages - compete to claim the supreme throne using 100s of special talents, unique gears, and a wide-range of weapons. Only one can reign supreme. Do you have what it takes to be the reigning champion?

KEY DEMOGRAPHICS
25-65+ M
320K+ Monthly Active Users
Top Markets: United States / E.U. / Brazil

THE OPPORTUNITY
Gameloft’s mega-hit March of Empires is primed to expand into key merchandise
categories that appeal to the 18-45 M demographic. The only consumer product
developed to this point is a self-produced Board Game, set to launch in 2026. All other
merchandise/licensing categories are available for exploitation, including, but not
limited to Apparel, Books, Figurines, Collectibles, Plush, Drinkware, Backpacks, Pet
Accessories, Auto Accessories, and more.

March of Empires is open to Scripted Development Opportunities for TV/Film.

Dragon Mania Legends

Why partner with Dragon Mania Legends?

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Dragon Mania Legends

Why partner with .css-1s6x9ij{color:#5246DE;}Dragon Mania Legends?

How do I license Dragon Mania Legends?

Target audience

Product categories

Channels of distribution

Gallery

Notable successes

More from this brand owner

Why partner with Dragon Mania Legends?