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Dragon Mania Legends

Video Games

ABOUT | Launched as a mobile gaming app by Gameloft in 2013, Dragon Mania Legends is a fantasy adventure universe set in a medieval Scandinavian archipelago called Dragolandia. The eight islands are populated by 1000+ unique dragons who live apart from human civilization. Arya, an 18-year-old girl, is one of the few able to bond and deal with these powerful creatures. With her friends, she will do anything to protect the archipelago—and its dragons—from any threat. AN EXCITING STORYLINE WITH 15+ HUMAN CHARACTERS! 1000+ Dragons Designed 16 Elements defining Dragon’s strengths/weaknesses in battle KEY DEMOGRAPHICS M 18-24 / F 35+ 1.7M Monthly Active Users Key Markets: United States / E.U. / Brazil

https://dragonmanialegends.com/


Target audience

Gender

Male

Female

Age group

Young Adult (20-25)

Adult (26+)


Product categories

• Apparel • Accessories  • Domestics: Bedding • Collectibles • Footwear • Publishing • Toys & Games • Open to Other

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Channels of distribution

• Mass Market Stores • Mid-Tier Department Stores • Online Retailers / ECommerce • DTC • Off-price Retailers • Grocery • Specialty • Gaming / Digital / Metaverse

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Notable successes

🐉 215M+ Downloads: Since launch in 2013 👥 1.7M Monthly Active Users: Worldwide average in 2024 🌍 1000+ Unique Dragons: Created with distinct designs & personalities

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More from this brand owner

March of Empires

March of Empires

Leading Mobile Game launched in 2015. March of Empires is a medieval universe that allows players multiple immersion points to play strategic games. Players can choose the guise of Knights of the Highland King, Warriors of the Desert Sultan, Samurai of the Shogun Empire, or Varangians of the Northern Czar as they make battle and wage war in this extravagant game of historical fiction. The concept is simple: Four empires of champions - representing the four main civilizations of the Middle Ages - compete to claim the supreme throne using 100s of special talents, unique gears, and a wide-range of weapons. Only one can reign supreme. Do you have what it takes to be the reigning champion? KEY DEMOGRAPHICS 25-65+ M 320K+ Monthly Active Users Top Markets: United States / E.U. / Brazil THE OPPORTUNITY Gameloft’s mega-hit March of Empires is primed to expand into key merchandise categories that appeal to the 18-45 M demographic. The only consumer product developed to this point is a self-produced Board Game, set to launch in 2026. All other merchandise/licensing categories are available for exploitation, including, but not limited to Apparel, Books, Figurines, Collectibles, Plush, Drinkware, Backpacks, Pet Accessories, Auto Accessories, and more. March of Empires is open to Scripted Development Opportunities for TV/Film.

Accessories
+7
MG: $50,000
March of Empires hero

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