The Bold and the Beautiful
Set in the glamorous world of Los Angeles, The Bold & the Beautiful is an epic saga of love, passion, betrayal, and family that revolves around the dominating fashion house, Forrester Creations, and the elite namesake family that powers it. Amidst the high-end fashion comes even higher stakes, because when it comes to getting what they want, there’s nothing the Forrester, Logan, Spencer families and their many rivals won’t do. Created by William J. Bell and Lee Phillip Bell, the show remains one of (and often the) most-watched daytime dramas worldwide, with an estimated 300 million global viewers daily. To date, The Bold & the Beautiful has won 135 awards.
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Target audience
Gender
Female
Age group
Adult (26+)
Product categories
Accessories Apparel Domestics Electronics & Accessories Footwear Furniture & Home Furnishings Gifts & Novelties Health & Beauty Publishing Stationery & Paper Video Games / Software / Interactive Seasonal & Celebrations Location Based Entertainment
Channels of distribution
• Mass Market Stores • Department Stores • Mid-Tier Department Stores • Online Retailers / ECommerce • DTC • Off-price Retailers • Specialty
Notable successes
• 🌍 Most-Watched Soap Worldwide: Daily viewership of \~35 million across 100+ countries • 🎯 Daytime Emmy Drama Wins (2009–2011, 2020): Outstanding Drama Series victories during these years • 🎉 40th Anniversary in 2027: CBS’s iconic soap opera celebrates four decades on air