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The Bold and the Beautiful

Entertainment

Set in the glamorous world of Los Angeles, The Bold & the Beautiful is an epic saga of love, passion, betrayal, and family that revolves around the dominating fashion house, Forrester Creations, and the elite namesake family that powers it. Amidst the high-end fashion comes even higher stakes, because when it comes to getting what they want, there’s nothing the Forrester, Logan, Spencer families and their many rivals won’t do. Created by William J. Bell and Lee Phillip Bell, the show remains one of (and often the) most-watched daytime dramas worldwide, with an estimated 300 million global viewers daily. To date, The Bold & the Beautiful has won 135 awards.



Target audience

Gender

Female

Age group

Adult (26+)


Product categories

Accessories Apparel Domestics Electronics & Accessories Footwear Furniture & Home Furnishings Gifts & Novelties Health & Beauty Publishing Stationery & Paper Video Games / Software / Interactive Seasonal & Celebrations Location Based Entertainment

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Channels of distribution

• Mass Market Stores • Department Stores • Mid-Tier Department Stores • Online Retailers / ECommerce • DTC • Off-price Retailers • Specialty

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Notable successes

• 🌍 Most-Watched Soap Worldwide: Daily viewership of \~35 million across 100+ countries • 🎯 Daytime Emmy Drama Wins (2009–2011, 2020): Outstanding Drama Series victories during these years • 🎉 40th Anniversary in 2027: CBS’s iconic soap opera celebrates four decades on air

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More from this brand owner

Wetlands

Wetlands

Wetlands is a dynamic and exciting lifestyle brand developed for the fishing, hunting, diving and outdoor recreation markets. Founded by artist, Rory Hilton Todd, a passionate conservationist and tradesman, Wetlands blends original, nature-inspired designs with sustainable, American made gear that resonates deeply with adventure seekers. Our name "Wetlands" taps into powerful consumer sentiment, evoking the raw beauty of marshes, rivers and coastlines while fostering a sense of connection to the wild and a commitment to its preservation. With hundreds of exclusive designs and custom patterns, and new releases being added weekly, Wetlands is more than just another fishing brand; it's a movement for those who live for the thrill of the outdoors while giving back to the ecosystems we cherish.

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