Crossover Culture
Why partner with Crossover Culture?
Crossover Culture is an emerging footwear and apparel brand for athletes and beyond, focused on breaking the mold of traditional athletic gear. Challenging the performance footwear category through innovative technologies like Twitch Foam and the LP2 cushioning systems, Crossover Culture brings a new feel to the game. Always encouraging personal style, with designs featuring unique color combinations, patterns and textures, Crossover Culture also crosses the boundary from court to fashion and lifestyle. From custom team uniforms to fresh sneakers, players and fans can rock something completely different than the competition. Your game is different - your gear should be too.
How do I license Crossover Culture?
To license Crossover Culture, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Crossover Culture page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Male
Female
Age group
0–3
3–12
13–19
20–25
26+
Product categories
Footwear Bags Hosiery Cold Weather Accessories
Channels of distribution
Off-price Sporting goods stores E-commerce
Gallery
Notable successes
• 🤝 Worn by NBA & Elite Athletes: Adopted by professional players and top-level talent. • 📺 Official Footwear Partner of Jr. NBA: Global partnership connecting the brand to youth basketball development programs. • 🌎 Global Grassroots Basketball Presence: Active across camps, tournaments, and international youth initiatives. • 🎯 Strong Gen Z Athlete Appeal: Targets next-generation players through purpose, performance, and storytelling. • 🌍 Mission-Driven “Cross the Culture” Platform: Built around empowering athletes to impact culture beyond the game.
