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The Troubadour

Music

The Troubadour, founded in 1957 by Doug Weston, began as a coffeehouse before settling at its Santa Monica Boulevard location in the early 1960s. It quickly became a pivotal venue for folk and singer-songwriter artists, helping launch the careers of legends like Neil Diamond, Joni Mitchell, James Taylor, and The Byrds. One of its most famous moments occurred in 1970 when Elton John made his U.S. debut there, introduced by Neil Diamond. The club also served as a meeting place for music industry figures seeking fresh talent, fostering the rise of future stars and even the formation of groups like The Eagles who first connected at the venue. With a capacity of around 500 and a standing-room layout with a small balcony, The Troubadour offers an intimate setting loved by both artists and fans. Over the decades it has remained a cultural landmark in Los Angeles with a continually vibrant lineup of cutting-edge musical acts.

https://troubadour.com/


Target audience

Gender

Male

Female

Other

Age group

Young Adult (20-25)

Adult (26+)


Product categories

• Apparel: T-shirts, Sweatshirts • Accessories: Socks, Hats, Mugs • Backpacks

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Channels of distribution

• Mass merchandisers and mass market stores • Department stores • Mid-tier department stores • Value retailers and dollar stores • Off-price retailers and factory outlets • Warehouse or membership clubs • Grocery and supermarkets • Other

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