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Erik Swanson

Athletes

Why partner with Erik Swanson?

Erik Swanson “Swanny Pops” is a RHP for the Toronto Blue Jays. After an impressive college career at Iowa Western, Swanson's talents were recognized by the Texas Rangers, who selected him in the eighth round of the 2014 MLB Draft. After being traded by the Rangers to the Yankees in 2016, Swanson played a few seasons in the minor leagues before being traded to the Seattle Mariners in 2018 where he would start his big league career. Swanson made his debut with Seattle in 2019. Swanson logged a career-high 57 appearances in 2022, adding three saves and 14 holds alongside his three wins. Additionally, Swanson mustered a career-best 1.68 ERA and 0.91 WHIP, while his strikeout rate shot up to a blistering 34.0 percent after previously having topped out at 24.3 percent in 2021. In the 2022 off-season, the Mariners traded Swanson to the Blue Jays where he proved his ‘22 breakout season with Seattle was no fluke. In April, Swanson posted a 4:1 strike:walk through his first 3.1 innings with the Blue Jays. Swanson joins Yimi Garcia and Tim Mayza as the main late-inning options ahead of closer Jordan Romano, and he should easily top last year's career high of 14 holds as a reliever. In June, Swanson received his first save opportunity of 2023 and came through with a scoreless inning to earn his seventh career save. Through his 6 year career in the MLB, Swanson has appeared in 240 games, recording 270 strikeouts.


How do I license Erik Swanson?

To license Erik Swanson, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Erik Swanson page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.


Target audience

Gender

Male
Female
Other

Age group

0–3

3–12

13–19

20–25

26+


Product categories

9 categories across 9 families

Accessories

Open to all

Apparel

Open to all

Electronics & Accessories

Open to all

Food & Beverages

Open to all

Footwear

Open to all

Publishing

Open to all

Sporting Goods

Open to all

Toys & Games

Open to all

Video Games / Software / Interactive

Open to all


Channels of distribution

13 channels across 3 groups

Mass-market and value

6

Mass merchandisers and mass-market stores
Department stores
Mid-tier department stores
Value retailers and dollar stores
Off-price retailers and factory outlets
Grocery and supermarkets

Specialty

4

Apparel and footwear stores
Electronics stores
Sporting goods and outdoor stores
Bookstores and newsstands

Digital and remote

3

Online retailers and e-commerce marketplaces
Direct-to-consumer (DTC)
Gaming, digital, and metaverse


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