Senna
Ayrton Senna, one of the greatest sports idols Brazil has ever known, strived for excellence in everything he did. Senna is considered by Formula 1® to be the world’s most iconic driver of all time. His legacy goes beyond the statistics and world records, Senna established a higher level of excellence in the sport. His determination in and out of the tracks and ability to overcome his own limits still inspires generations today. Senna is more than an aspirational lifestyle brand, it is a movement looking to positively affect the global community and inspire generations to seek their own truth.
Gallery
Product categories
Accessories Apparel Domestics Electronics & Accessories Food & Beverages Footwear Furniture & Home Furnishings Gifts & Novelties Health & Beauty Housewares Sporting Goods Stationery & Paper Toys & Games Video Games / Software / Interactive
Channels of distribution
• Mass Market Stores • Department Stores • Mid-Tier Department Stores • Online Retailers / ECommerce • DTC • Off-price Retailers • Grocery • Specialty
Notable successes
🏆 3 World Championships 41 race wins, 80 podium finishes in F1 career. 📈 40% Sales Lift When Senna's name is attached to a product. 👍 1.2B Social Followers Global Ayrton Senna fan community across multiple platforms.