Senna
Why partner with Senna?
Ayrton Senna, one of the greatest sports idols Brazil has ever known, strived for excellence in everything he did. Senna is considered by Formula 1® to be the world’s most iconic driver of all time. His legacy goes beyond the statistics and world records, Senna established a higher level of excellence in the sport. His determination in and out of the tracks and ability to overcome his own limits still inspires generations today. Senna is more than an aspirational lifestyle brand, it is a movement looking to positively affect the global community and inspire generations to seek their own truth.
How do I license Senna?
To license Senna, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Senna page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Product categories
14 categories across 14 families
Accessories
Open to all
Apparel
Open to all
Domestics
Open to all
Electronics & Accessories
Open to all
Food & Beverages
Open to all
Footwear
Open to all
Furniture & Home Furnishings
Open to all
Gifts & Novelties
Open to all
Health & Beauty
Open to all
Housewares
Open to all
Sporting Goods
Open to all
Stationery & Paper
Open to all
Toys & Games
Open to all
Video Games / Software / Interactive
Open to all
Channels of distribution
9 channels across 3 groups
Mass-market and value
5
Specialty
2
Digital and remote
2
Gallery
Notable successes
🏆 3 World Championships 41 race wins, 80 podium finishes in F1 career. 📈 40% Sales Lift When Senna's name is attached to a product. 👍 1.2B Social Followers Global Ayrton Senna fan community across multiple platforms.
