”Piyomaru” is a globally popular character that has been downloaded about 700 million times worldwide as a SNS stamp, mainly through messenger applications such as Facebook Messenger, WeChat, LINE, and KakaoTalk, as well as GIF distribution platforms such as Giphy and tenor. The character has become a globally popular character.

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Slightly more value-focused than high-end department stores. Ex: Kohl’s, and Dillard’s.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Piyomaru

Total social media followers are 175,000! It is popular among young women

Major retailers such as Hot Topic,Target,Allposters, andBoxlunch began testing.

A friendly duo of a Cat & a Rabbit with a cuddly tail and cutie pie cheeks. With their cuteness, they bring laughter and joy to others! They merrily dance and swing that tail, being cuddly dudley…… and sometime pumped up to become Macho-Macho man!?

Mimi & Neko is the #1 ranked KAKAO stamp and its social media stickers have been downloaded 220 million times！

Stores focused on specific product verticals or hobbies.

Mimi&Neko

Betacma's GIF sticker has been used 433,602,601 times on SNS,

Betacma's GIF stickers are loved around the world.

The main areas of use are North America, Central America, and Southeast Asia.

"Betakuma” is creepy, intense and beautiful! A white bear character with creepy-crawly and realistic movements. More than 700 million SNS stamps have been downloaded, mainly in Southeast Asia. In Japan, in addition to being sold as merchandise in famous fancy stores, the company has also released stamps in collaboration with major telecommunications companies and beverage manufacturers.

Betakkuma

"Sugar Cubs" are a loving couple born from the sweetness of falling in love with someone. They will whisper advice to those who are in one-sided love or lovers who are not getting along. They seem to see only those who are in love.


SugarCubs

"Usagyuuun!!!” is half mochi and half rabbit! It expresses its emotions by moving its soft and fluffy body! His intense movements and surreal cuteness are appealing! He is a fun character to watch! With over 500 million stamp downloads on social networking sites around the world, this popular character has been used not only as a LINE Stamp, but also as a product and in campaigns. 

Piyomaru

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