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Jorge Masvidal

Athletes

Jorge Masvidal is a professional mixed martial artist from Miami, Florida who is known for his striking, versatile skill set, and charismatic personality. Masvidal is not only one of the most recognized names in the UFC's welterweight division, but he has become a global phenomenon. Nicknamed “Gamebred,” Masvidal made his professional MMA debut in 2003 at the age of 18 after coming up with Miami legend Kimbo Slice. After compiling an impressive pro record in organizations such as EliteXC and Strikeforce, Masvidal would sign with the UFC in 2013, winning his debut at UFC on Fox 7. This would mark the beginning of a remarkable career in the UFC. Masvidal fought notable opponents from 2013-2018, with victories over Darren Till and Donald “Cowboy” Cerrone, before his rise to UFC stardom began in 2019. Masvidal’s big moment came at UFC 239, where he recorded the fastest knockout in UFC history (5 seconds) with a brutal flying knee to Ben Askren. This changed the trajectory of Masvidal’s career, a highlight reel moment that would carry momentum to him being named the fighter of the year in 2019. At UFC 244, Masvidal challenged UFC legend Nate Diaz for the BMF (Baddest MotherF*****) belt in the main event at Madison Square Garden. Masvidal went on to defeat Diaz in the 3rd round with The Rock strapping the belt around his waist. In a matter of 6 months, Masvidal was one of the most popular fighters in the entire world. In 2020, Masvidal’s stardom would continue with a sequence of title fights with Kamaru Usman for the UFC Welterweight Championship that would break ratings records. His in-ring accomplishments would carry to mainstream notoriety out of the octagon, as Jorge would grace the cover of UFC 4 and become a major celebrity amongst pop culture. Career Highlights & Awards: BMF Champion Fastest KO in UFC history (5 seconds) 2-time title challenger



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Channels of distribution

• Mass Market Stores • Department Stores • Mid-Tier Department Stores • Online Retailers / ECommerce • DTC • Off-price Retailers • Grocery • Specialty • Gaming / Digital / Metaverse • Value Retailers • Other

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Notable successes

🏆 UFC 'BMF' Champion \(2019\) 🏆 Fastest KO in UFC history \(5 seconds v. Ben Askren\)

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