Mofusand
Why partner with Mofusand?
Mofusand is a whimsical world of irresistibly cute cats created by illustrator Juno, known for blending warmth, humor, and sophisticated charm. Born on social media, Mofusand captures the playful and mischievous spirit of cats through endearing illustrations where they dress up, explore, and engage in delightfully human-like adventures. Defined by its “Sophisti-cute” style, which is soft, stylish, and quietly charming, Mofusand delivers an “adorable meets absurd” experience that sparks joy and wonder across generations. With diverse characters, endless themes, and a flair for cosplay and storytelling, the brand connects deeply with cat lovers and kawaii culture enthusiasts worldwide.
How do I license Mofusand?
To license Mofusand, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Mofusand page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Age group
0–3
3–12
13–19
20–25
26+
Product categories
72 categories across 15 families
Accessories
17
Apparel
Open to all
Domestics
8
Electronics & Accessories
Open to all
Food & Beverages
Open to all
Footwear
12
Furniture & Home Furnishings
4
Gifts & Novelties
1
Health & Beauty
9
Housewares
7
Publishing
1
Sporting Goods
Open to all
Stationery & Paper
4
Toys & Games
4
Seasonal & Celebrations
Open to all
Channels of distribution
10 channels across 3 groups
Mass-market and value
3
Specialty
6
Experiential, travel, and temporary
1
Gallery
Notable successes
• 🐾 4.5M+ Global Followers: Across Instagram, X, TikTok & LINE 👕 Uniqlo Collaboration (Global Sellout*): Demand exceeded kids’ line, women’s styles added by popular demand 🧸 GAP China Launch (Sept 2025*): 28 SKUs across men’s, women’s & kids’ apparel ☕ Starbucks Singapore (Sold-Out Launch*): Cute drinkware & lifestyle collection a retail hit • 🍗 KFC Taiwan Collaboration: Playful packaging, collectibles & campaign activations
