Mofusand is a whimsical world of irresistibly cute cats created by illustrator Juno, known for blending warmth, humor, and sophisticated charm. Born on social media, Mofusand captures the playful and mischievous spirit of cats through endearing illustrations where they dress up, explore, and engage in delightfully human-like adventures.

Defined by its “Sophisti-cute” style, which is soft, stylish, and quietly charming, Mofusand delivers an “adorable meets absurd” experience that sparks joy and wonder across generations. With diverse characters, endless themes, and a flair for cosplay and storytelling, the brand connects deeply with cat lovers and kawaii culture enthusiasts worldwide.

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Slightly more value-focused than high-end department stores. Ex: Kohl’s, and Dillard’s.

Focused on clothing, footwear, and athleisure for men, women, and children. Ex: Gap, Foot Locker, Lululemon, Uniqlo, H&M

Trend-driven apparel retailers offering affordable, frequently updated collections. Ex: H&M, Zara, SHEIN, Forever 21, Primark, Fashion Nova

Sell consumer electronics, appliances, and tech accessories. Ex: Best Buy, MediaMarkt, Currys, B&H Photo

Offer cosmetics, skincare, haircare, and grooming products. Ex: Sephora, Ulta Beauty, Bluemercury

Focused on toys, games, crafts, and educational play. Ex: Toys “R” Us, The Entertainer, LEGO, Learning Express, Michaels

Specialize in pet food, supplies, and accessories. Ex: PetSmart, Petco, Chewy

Quick-stop retailers focusing on snacks, beverages, and everyday essentials. Ex.: 7-Eleven, Circle K, and Wawa.

Mofusand

Mofusand is a globally beloved character brand known for its irresistibly cute cat illustrations and strong appeal across youth and adult audiences. We are seeking licensee partners to explore food and beverage opportunities across open categories, leveraging Mofusand’s proven success in the space. The brand has demonstrated strong performance through high-profile collaborations with KFC Taiwan and Starbucks Singapore, where themed offerings and limited-edition products drove fan engagement, social buzz, and repeat consumer interest. This opportunity invites licensees to build on that momentum by bringing Mofusand’s playful, character-driven world into food and beverage formats that resonate at retail, in cafés, and through experiential activations.

Bulk or club buying model with membership-based retail. Ex: Costco, Sam’s Club, and BJ’s Wholesale Club,

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Selling directly to consumers without 3rd-party retailers. Ex.: Brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Offers for a captive audience of travelers, can include branded or licensed items aimed at tourists or commuters. Ex.: Highway rest stops, state-run rest areas, service stations, bus or train stations, and airports.

Partner with Mofusand in the Food & Beverage Space

Your biggest cheerleader! One tiny penguin,
endless encouragement....

Created by illustrator Rurutea, Koupen Chan is a simple, cute white
and gray baby emperor penguin with a minimalist aesthetic and a
round, soft appearance that conveys warmth and friendliness.
An adorable penguin with a big heart, Koupen Chan provides
encouragement to help you celebrate the big deal in the little things -

from brushing your teeth to just showing up!

Mofusand

Gallery

Target audience

Product categories

Channels of distribution

Notable successes