From social media to global fandom!

What began in 2017 as a simple doodle shared on X (formerly Twitter) by artist Nagano has evolved into a rich storytelling universe told through her online manga. 

Her adorable characters, combined with relatable situations has created a deep emotional connection with fans. Today, it's one of the most popular character brands in Japan and growing in popularity around the world. 

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Slightly more value-focused than high-end department stores. Ex: Kohl’s, and Dillard’s.

Focused on clothing, footwear, and athleisure for men, women, and children. Ex: Gap, Foot Locker, Lululemon, Uniqlo, H&M

Trend-driven apparel retailers offering affordable, frequently updated collections. Ex: H&M, Zara, SHEIN, Forever 21, Primark, Fashion Nova

Sell consumer electronics, appliances, and tech accessories. Ex: Best Buy, MediaMarkt, Currys, B&H Photo

Offer cosmetics, skincare, haircare, and grooming products. Ex: Sephora, Ulta Beauty, Bluemercury

Focused on toys, games, crafts, and educational play. Ex: Toys “R” Us, The Entertainer, LEGO, Learning Express, Michaels

Specialize in pet food, supplies, and accessories. Ex: PetSmart, Petco, Chewy

Quick-stop retailers focusing on snacks, beverages, and everyday essentials. Ex.: 7-Eleven, Circle K, and Wawa.

Chiikawa

Chiikawa has rapidly become a cultural phenomenon thanks to its adorable characters from the popular Japanese manga and anime series, capturing hearts and driving strong consumer engagement across merchandise and collaborations. We are seeking a food and beverage partner to expand Chiikawa into consumable categories that align with its playful, character-driven appeal. Chiikawa has already proven its strength in the food space through notable collaborations with major brands, including seasonal co-branded food items and drinks with 7-Eleven Japan featuring onigiri, sweets, buns, smoothies, and café beverages, and a Chiikawa Happy Meal promotion with McDonald’s Japan, both of which generated significant consumer interest and retail buzz. These successful activations demonstrate Chiikawa’s ability to drive excitement and sales within food and beverage environments. We are looking for a partner who can leverage this momentum to create engaging, character-led food and beverage experiences that resonate with fans and broaden Chiikawa’s presence in the market

Bulk or club buying model with membership-based retail. Ex: Costco, Sam’s Club, and BJ’s Wholesale Club,

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Selling directly to consumers without 3rd-party retailers. Ex.: Brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Offers for a captive audience of travelers, can include branded or licensed items aimed at tourists or commuters. Ex.: Highway rest stops, state-run rest areas, service stations, bus or train stations, and airports.

Chiikawa

Gallery

Target audience

Product categories

Channels of distribution

Notable successes