Chiikawa
Why partner with Chiikawa?
From social media to global fandom! What began in 2017 as a simple doodle shared on X (formerly Twitter) by artist Nagano has evolved into a rich storytelling universe told through her online manga. Her adorable characters, combined with relatable situations has created a deep emotional connection with fans. Today, it's one of the most popular character brands in Japan and growing in popularity around the world.
How do I license Chiikawa?
To license Chiikawa, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Chiikawa page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Age group
0–3
3–12
13–19
20–25
26+
Product categories
80 categories across 15 families
Accessories
19
Apparel
4
Domestics
9
Electronics & Accessories
5
Food & Beverages
Open to all
Footwear
12
Furniture & Home Furnishings
3
Gifts & Novelties
1
Health & Beauty
9
Housewares
6
Publishing
1
Sporting Goods
1
Stationery & Paper
4
Toys & Games
4
Seasonal & Celebrations
1
Channels of distribution
10 channels across 3 groups
Mass-market and value
3
Specialty
6
Experiential, travel, and temporary
1
Gallery
Notable successes
• 🏆 Japan Character of the Year Winner (2022 & 2024): Honored twice for cultural impact & commercial success • 🌍 16M Global Followers & Growing: X 5.6 M | Instagram 1.2 M | TikTok 86 K | LINE 8.9 M • 📈 Fastest-Growing Character IP in Asia: From social doodle to full-blown multimedia brand • 🛍️ Major Retail Partners: UNIQLO, MINISO, 7-Eleven, McDonald’s, Coca-Cola & more • 📺 240 Anime Episodes + Season 3 in Production: 1-minute shorts capturing charm & emotion • 🌟 A “Chii-Economy” Phenomenon: Media coverage across Bloomberg, ScreenRant, & Essential Japan
