

From social media to global fandom! What began in 2017 as a simple doodle shared on X (formerly Twitter) by artist Nagano has evolved into a rich storytelling universe told through her online manga. Her adorable characters, combined with relatable situations has created a deep emotional connection with fans. Today, it's one of the most popular character brands in Japan and growing in popularity around the world.
To license Chiikawa, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Chiikawa page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Gender
Female
Age group
0–3
3–12
13–19
20–25
26+
• Apparel • Bags: backpacks, messenger bags, plush character bags, lunch boxes, luggage, makeup bags, wallets, coin purses, handbags, passport bags, computer cases, pencil bags, cosmetic bags, etc. • Bath: towels, accessories • Bedding: duvet covers and comforters, blankets, linens, pillow shams, pillow cases, sheets, bed sets, sleeping bags • Consumer Electronics • Crafts and Hobbies • Food and Beverage • Footwear: sneakers, slippers, sandals and slides • Headwear: caps, beanies, scarves, gloves, gaiters, bandanas • Health & Beauty: makeup, cosmetics, makeup accessories, makeup brushes, hair brushes, hair accessories, hair dye, hair care, nail polish, nail accessories, cosmetics, skin care • Hosiery: socks, slipper socks  • Housewares: placemats, tablecloths, dining and serving dishes, glasses, kitchen appliances and accessories, lighting, wall coverings, home décor • Outdoor • Party Goods • Puzzles and Board Games • Seasonal • Sleepwear • Small Accessories: lanyards, patches, buttons, stickers, 2D and non-plush key chains, jewelry, hair, AirPod cases, cell phone cases, drinkware • Stationery: notebooks, journals, folders, desk sets, and back to school • Trading Card Collections and Sticker Collections • Watches, Clocks, Jewelry
• Mass merchandisers and mass market stores • Department stores • Mid-tier department stores • Apparel and footwear stores • Fast Fashion Retailers • Electronics stores • Beauty and personal care stores • Toy and Crafts stores • Pet stores • Convenience and gas station stores








• 🏆 Japan Character of the Year Winner (2022 & 2024): Honored twice for cultural impact & commercial success • 🌍 16M Global Followers & Growing: X 5.6 M | Instagram 1.2 M | TikTok 86 K | LINE 8.9 M • 📈 Fastest-Growing Character IP in Asia: From social doodle to full-blown multimedia brand • 🛍️ Major Retail Partners: UNIQLO, MINISO, 7-Eleven, McDonald’s, Coca-Cola & more • 📺 240 Anime Episodes + Season 3 in Production: 1-minute shorts capturing charm & emotion • 🌟 A “Chii-Economy” Phenomenon: Media coverage across Bloomberg, ScreenRant, & Essential Japan