NBA G League
Why partner with NBA G League?
ANY LICENSING DEAL HAS ACCESS TO ALL 31 TEAMS. The NBA G League is an official NBA affiliate league, with 30 teams across the U.S. and Canada and an expansion team in Mexico City. It serves as a vital development platform for future NBA stars and offers a unique blend of top-tier basketball and player growth. In 2023, the NBA G League expanded its reach with broadcasts in over 200 countries and territories, engaging a broad audience. The league boasts 1.5 million social media followers and an annual attendance of over 1.6 million fans. Additionally, the G League has a dedicated fan base of 22 million fans aged 18 and older. Partnering with the NBA G League provides access to a dedicated and growing fan base. Leverage the league’s extensive reach and player development focus to enhance brand visibility and create impactful collaborations. The G League’s emphasis on community engagement and youth programs aligns with progressive brand values, making it an ideal partner for innovative licensing deals. Explore licensing opportunities with the NBA G League to connect with fans and elevate your brand through strategic partnerships.
How do I license NBA G League?
To license NBA G League, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the NBA G League page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Age group
0–3
3–12
13–19
20–25
26+
Product categories
280 categories across 19 families
Accessories
27
Apparel
11
Domestics
Open to all
Electronics & Accessories
17
Food & Beverages
25
Footwear
9
Furniture & Home Furnishings
Open to all
Gifts & Novelties
17
Health & Beauty
29
Housewares
34
Infant Products
21
Publishing
Open to all
Sporting Goods
34
Stationery & Paper
Open to all
Toys & Games
42
Video Games / Software / Interactive
2
Pets
Open to all
Seasonal & Celebrations
Open to all
Location-Based Entertainment
6
Channels of distribution
11 channels across 3 groups
Mass-market and value
4
Specialty
4
Digital and remote
3
Gallery
Notable successes
🏆 Audience Overview Total Fans: 22 Million \(ages 18+\)\! 📈 Viewership The NBA G League is broadcast in over 200 countries and territories\! 📊 G League's Impact on the NBA 50% of 2023-24 NBA Players Had G League Experience \(Highest Ever\).
