About NBA G League

ANY LICENSING DEAL HAS ACCESS TO ALL 31 TEAMS. The NBA G League is an official NBA affiliate league, with 30 teams across the U.S. and Canada and an expansion team in Mexico City. It serves as a vital development platform for future NBA stars and offers a unique blend of top-tier basketball and player growth. In 2023, the NBA G League expanded its reach with broadcasts in over 200 countries and territories, engaging a broad audience. The league boasts 1.5 million social media followers and an annual attendance of over 1.6 million fans. Additionally, the G League has a dedicated fan base of 22 million fans aged 18 and older. Partnering with the NBA G League provides access to a dedicated and growing fan base. Leverage the league’s extensi

Deal Details

Average minimum guarantee

Open

Average Royalty

Open

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Brand Insights

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Audience Overview

Total Fans: 22 Million (ages 18+)!

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Viewership

The NBA G League is broadcast in over 200 countries and territories!

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G League's Impact on the NBA

50% of 2023-24 NBA Players Had G League Experience (Highest Ever).