NBA
Why partner with NBA?
ANY LICENSING DEAL HAS ACCESS TO ALL 30 TEAMS. The National Basketball Association (NBA) is the world’s premier professional basketball league, renowned for its high level of competition and global influence. Founded in 1946, the NBA has grown to include 30 teams, each featuring elite athletes who showcase exceptional skills and sportsmanship. The NBA is a cultural phenomenon with a vast global reach through television, digital platforms, and social media, captivating millions of fans. The league's dynamic gameplay, All-Star Weekend, and NBA Finals highlight its commitment to innovation and entertainment. Partnering with the NBA offers unparalleled licensing opportunities. Leverage the NBA's powerful brand to create impactful collaborations and innovative products, tapping into its extensive reach and dedicated fan base. Beyond basketball, the NBA is committed to positive social impact through community outreach, charitable initiatives, and partnerships. Align your brand with the NBA's values of social justice, education, and wellness, enhancing the impact of your licensing efforts. Join the rich legacy of the NBA and inspire fans globally. Explore endless possibilities for licensing deals and collaborations with one of the world’s most influential brands.
How do I license NBA?
To license NBA, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the NBA page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Age group
0–3
3–12
13–19
20–25
26+
Product categories
298 categories across 18 families
Accessories
25
Apparel
11
Domestics
Open to all
Food & Beverages
25
Footwear
1
Furniture & Home Furnishings
21
Gifts & Novelties
16
Health & Beauty
29
Housewares
32
Infant Products
21
Publishing
16
Sporting Goods
34
Stationery & Paper
21
Toys & Games
35
Video Games / Software / Interactive
2
Pets
Open to all
Seasonal & Celebrations
Open to all
Location-Based Entertainment
6
Channels of distribution
10 channels across 3 groups
Mass-market and value
3
Specialty
4
Digital and remote
3
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