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NBA

Sports & Fitness

ANY LICENSING DEAL HAS ACCESS TO ALL 30 TEAMS. The National Basketball Association (NBA) is the world’s premier professional basketball league, renowned for its high level of competition and global influence. Founded in 1946, the NBA has grown to include 30 teams, each featuring elite athletes who showcase exceptional skills and sportsmanship. The NBA is a cultural phenomenon with a vast global reach through television, digital platforms, and social media, captivating millions of fans. The league's dynamic gameplay, All-Star Weekend, and NBA Finals highlight its commitment to innovation and entertainment. Partnering with the NBA offers unparalleled licensing opportunities. Leverage the NBA's powerful brand to create impactful collaborations and innovative products, tapping into its extensive reach and dedicated fan base. Beyond basketball, the NBA is committed to positive social impact through community outreach, charitable initiatives, and partnerships. Align your brand with the NBA's values of social justice, education, and wellness, enhancing the impact of your licensing efforts. Join the rich legacy of the NBA and inspire fans globally. Explore endless possibilities for licensing deals and collaborations with one of the world’s most influential brands.



Target audience

Gender

Male

Female

Other

Age group

Young Adult (20-25)

Adult (26+)

Kids (3-12)

Teen (13-19)

Infant/toddler (0-3)


Product categories

Accessories: Sunglasses, Scarves, Belts, Beanies, Tote Bags, Clutches, Crossbody Bags, Bags, Wallets, Lunch Bags / Lunch Kits, Hair Accessories, Keychains, Jewelry, Temporary Tattoos, Body Jewelry, Buckles & Accessories, Ties / Bowties, Gloves, Optical Glasses, Kids Luggage, Adult Luggage, Travel Accessories, Pins, Umbrellas, Iron-On Patches Apparel: Women's Maternity Wear, School Uniforms, Boy's Swimwear, Girl's Swimwear, Women's Swimwear, Men's Swimwear, Kids Raincoats, Adult Raincoats, Kids Underwear, Adult Underwear, Scrubs Domestics: Bed Sheets, Duvet Covers, Pillowcases, Comforters, Bath Towels, Hand Towels, Beach Towels, Bath Mats, Outdoor Rugs, Bedding Sets, Blankets / Throws, Weighted Blankets, Throw Pillows, Body Pillows, Shower Curtains, Cushions, Bathroom Accessories, Indoor Rugs, Curtains Food & Beverages: Snacks, Coffee, Tea, Sauces / Marinades, Dressings, Canned Goods, Baked Goods, Fruit Snacks, Crackers, Hot Cocoa, Cereals / Granola / Oatmeal, Granola, Juices, Smoothies, Flavored Milk, Non-Flavored Milk, Yogurt, Candies, Chocolates, Cookies, Cake Mixes / Cookie Mixes, Baking Kits, Gingerbread Houses, Condiments, Spices Footwear: Men's Dress Shoes Furniture & Home Furnishings: Sofas, Bed Frames, Mattresses, Headboards, Bedroom Sets, Lighting, Vases, Mirrors, Clocks, Canopy Beds, Chairs, Tables, Storage, Bookcases, Canvas Prints, Framed Art, Wall Decals, Decorative Items, Decorative Figurines, Furniture Covers, Kids Table & Chair Sets, Kids Activity Trays, Indoor Tents /Teepees, Foam Furniture Gifts & Novelties: Candles, Picture Frames, Figurines, Gadgets, Unique Keychains, Souvenirs, Magnets, Postcards, Collectibles, Plush, Gift Sets, Impulse Items, Novelty Items, Personalized Gifts, Customizable Items, Limited Edition Items, Branded Items Health & Beauty: Skincare, Haircare, Makeup, Vitamins, Personal Care, Fragrances, Bath Products, Cosmetics, Makeup Accessories, Makeup Brushes, Bath Bombs / Bath Salts, Cosmetics Bags, Makeup Organizers, Bath Sponges / Scrubbers, Personal Care Appliances, Nail Polish, Manicure Sets, Bath and Body Sets, Beauty Tools, Lip Balm / Lip Gloss, Pedicure Set, Face Wipes, Hand Sanitizers, Oral Care, First Aid Kits, Bandages, Scented Candles, Scented Oils, Sun Screen Housewares: Cookware, Bakeware, Oven, Dinnerware, Glassware, Tumblers, Home Organization, Storage Bins, Shelving Units, Closet Organizers, Storage Baskets, Small Appliances, Coffee Makers, Toasters, Blenders, Food Processors, Flatware / Cutlery, Cooking Utensils, Food Storage Containers, Tablecloths, Placemats, Water Bottles, Drinkware, Toothpick Holders, Reusable Straws, Home Cleaning Tools, Cleaning Supplies, Bottle Openers, Bottle Stoppers, Power Tools, Hand Tools, Tool Boxes, Napkins, Kitchen Towels Infant Products: Disposable Diapers, Cloth Diapers, Diaper Bags, Diaper Pails, Travel Systems, Teething Toys, Bibs, Pacifiers, Baby Bottles, Sippy Cups, Infant Bedding, Baby Blankets, Baby Bathtubs, Baby Gear \(strollers, carriers\), Infant Hooded Towels, Infant Bath Toys, Nursery Decor, Nursery Nightlights, Mobiles, Playards, Baby Wipes Publishing: Books, Magazines, Journals, Educational Books, Children's Books, Non-fiction Books, Graphic Novels, Fiction Novels, Comic Books, Manga, Activity Books, Adult coloring Books, Kids' coloring Books, Bookmarks, Coloring Sets, Educational Materials Sporting Goods: Dumbbells, Resistance Bands, Camping Equipment, Hiking Gear, Cycling Accessories, Fishing Gear, Athletic gear, Exercise Equipment, Exercise Balls, Yoga Accessories, Sport Rackets, Picnic Sets, Bicycles, Bicycle Helmets, Motorcycle Helmets, Swimming Gear, Kids Floaties, Adult Floats, Golf Clubs, Golf Bags & Accessories, Tents, Sleeping Bags, Camping Chairs, Hammocks, Outdoor Play Equipment, Outdoor Furniture, Scooters \(non-electric\), Scooters \(electric\), Skateboards, Rollerblades / Roller Skates, Snowboards / Skis, Surfboards, Boogie Boards, Kayaks Stationery & Paper: Mechanical Pencils, Colored Pencils, Wooden Pencils, Sketching Pencils, Letterhead, Envelopes, Writing Paper, Greeting Card Sets, Planners, Sticky Notes, Desk Organizers, Notebooks, Markers, Highlighters, Stickers, Pen Holders, Stamps, Back to School Stationery, Pens, Crayons, Drawing Pads Toys & Games: Action Figures, Strategy Games, Family Games, Party Games, Educational Games, Fashion Dolls, Baby Dolls, Collectible Dolls, Doll Accessories, Building Blocks, Magnetic Building Tiles, STEM Toys, Kites, Water Toys, Playhouses, Learning Games, Science Kits, Educational Electronics, Plush Toys, Board Games, Brain Teasers, Fidget Toys, Educational Toys, Model Kits, Vinyl Figures, Collectible Coins, Building Sets, Interactive Toys, Remote control Toys, Drones, Toy Vehicles, Die Cast Vehicles, Playsets, Kids Musical Instruments, Adults Musical Instruments, Musical Toys, Karaoke Machines, Arts & Activity Sets, Bath Toys, Amusement Park Toys, Claw Machine Toys, Arcade Redemption Toys Video Games / Software / Interactive: Keyboards and Mice, Gaming Chairs Pets: Pet Toys, Pet Beds, Pet Grooming, Pet Apparel, Pet Collars & Leashes, Pet Carriers, Pet Costumes, Pet Food & Treats Seasonal & Celebrations: Ornaments, Christmas Tree Decoration, Christmas Stockings, Indoor Seasonal Décor, Outdoor Seasonal Décor, Inflatables, Easter Baskets, Easter Basket Stuffers, Party Goods, Party Decoration, Party Favors, Photo Props, Halloween Décor, Halloween Costumes, Halloween Costume Accessories, Halloween Pails / Loot Bags, Gift Bags / Gift Wrap, Greeting Cards Location Based Entertainment: Parks, Experiences, Restaurants, Hotels, Cinemas, Pop-Ups

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Channels of distribution

• Mass Market Stores • Department Stores • Mid-Tier Department Stores • Online Retailers / ECommerce • DTC • Specialty • Gaming / Digital / Metaverse • Other

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