WNBA
ANY LICENSING DEAL HAS ACCESS TO ALL 13 TEAMS. The Women's National Basketball Association (WNBA) is the top professional women's basketball league, known for elite athletes and exciting competition. Founded in 1996, the league includes 13 teams and a global fan base. In 2023, the WNBA reached over 36 million viewers, with an average of 505,000 per game, the highest since 2008. The league's digital presence saw 373 million video views, 20 million engagements, and 1.1 million hours watched, showing substantial growth. Attendance hit 1.6 million, the highest since 2010, with social media engagement up 96%. Partnering with the WNBA offers access to a passionate, diverse audience. Leverage the league's reach for brand visibility and impactful collaborations. Align with the WNBA’s commitment to community and empowerment for innovative licensing deals. Explore the possibilities with the WNBA to engage fans worldwide.
Gallery
Target audience
Gender
Male
Female
Other
Age group
Young Adult (20-25)
Adult (26+)
Kids (3-12)
Teen (13-19)
Infant/toddler (0-3)
Product categories
Accessories: Sunglasses, Scarves, Belts, Beanies, Tote Bags, Backpacks, Clutches, Crossbody Bags, Bags, Mini Backpacks, Wallets, Lunch Bags / Lunch Kits, Hair Accessories, Keychains, Jewelry, Temporary Tattoos, Body Jewelry, Buckles & Accessories, Ties / Bowties, Gloves, Optical Glasses, Kids Luggage, Adult Luggage, Travel Accessories, Pins, Umbrellas, Iron-On Patches Apparel: Women's Maternity Wear, School Uniforms, Boy's Swimwear, Women's Swimwear, Men's Swimwear, Kids Raincoats, Adult Raincoats, Kids Underwear, Adult Underwear, Scrubs Domestics: Bed Sheets, Duvet Covers, Pillowcases, Comforters, Bath Towels, Hand Towels, Beach Towels, Bath Mats, Outdoor Rugs, Bedding Sets, Blankets / Throws, Weighted Blankets, Throw Pillows, Body Pillows, Shower Curtains, Cushions, Bathroom Accessories, Indoor Rugs, Curtains Electronics & Accessories: Wall Chargers, Wireless Chargers, Car Chargers, Portable chargers, Backpack, Messenger Bags, Briefcases, Rolling Laptop Bags, Tablet Cases & Sleeves, Laptop Cases & Sleeves, Laptop Accessories, Laptop Bags, Speakers, Gaming Accessories, Gaming Controllers, USB Memory Sticks, Headphones, Electronic Cables Food & Beverages: Snacks, Coffee, Tea, Sauces / Marinades, Dressings, Canned Goods, Baked Goods, Fruit Snacks, Crackers, Hot Cocoa, Cereals / Granola / Oatmeal, Granola, Juices, Smoothies, Flavored Milk, Non-Flavored Milk, Yogurt, Candies, Chocolates, Cookies, Cake Mixes / Cookie Mixes, Baking Kits, Gingerbread Houses, Condiments, Spices Footwear: Men's Dress Shoes, Kids School Shoes, Kids Rain Boots, Adult Rain Boots, Shoe Laces, Shoe accessories, Shoe Cleaners, Shoe Deodorizers, Shoe Insoles Furniture & Home Furnishings: Sofas, Bed Frames, Mattresses, Headboards, Bedroom Sets, Lighting, Vases, Mirrors, Wall Art, Clocks, Canopy Beds, Chairs, Tables, Storage, Bookcases, Canvas Prints, Framed Art, Wall Decals, Decorative Items, Decorative Figurines, Furniture Covers, Kids Table & Chair Sets, Kids Activity Trays, Indoor Tents /Teepees, Foam Furniture Gifts & Novelties: Candles, Picture Frames, Figurines, Gadgets, Souvenirs, Magnets, Postcards, Collectibles, Plush, Gift Sets, Impulse Items, Novelty Items, Personalized Gifts, Customizable Items, Limited Edition Items, Branded Items Health & Beauty: Skincare, Haircare, Makeup, Vitamins, Personal Care, Fragrances, Bath Products, Cosmetics, Makeup Accessories, Makeup Brushes, Bath Bombs / Bath Salts, Cosmetics Bags, Makeup Organizers, Bath Sponges / Scrubbers, Personal Care Appliances, Nail Polish, Manicure Sets, Bath and Body Sets, Beauty Tools, Lip Balm / Lip Gloss, Pedicure Set, Face Wipes, Hand Sanitizers, Oral Care, First Aid Kits, Bandages, Scented Candles, Scented Oils, Sun Screen Housewares: Cookware, Bakeware, Oven, Dinnerware, Glassware, Tumblers, Home Organization, Storage Bins, Shelving Units, Closet Organizers, Storage Baskets, Small Appliances, Coffee Makers, Toasters, Blenders, Food Processors, Flatware / Cutlery, Cooking Utensils, Food Storage Containers, Tablecloths, Placemats, Water Bottles, Drinkware, Toothpick Holders, Reusable Straws, Home Cleaning Tools, Cleaning Supplies, Bottle Openers, Bottle Stoppers, Power Tools, Hand Tools, Tool Boxes, Napkins, Kitchen Towels Infant Products: Disposable Diapers, Cloth Diapers, Diaper Bags, Diaper Pails, Travel Systems, Teething Toys, Bibs, Pacifiers, Baby Bottles, Sippy Cups, Infant Bedding, Baby Blankets, Baby Bathtubs, Baby Gear \(strollers, carriers\), Infant Hooded Towels, Infant Bath Toys, Nursery Decor, Nursery Nightlights, Mobiles, Playards, Baby Wipes Publishing: Books, Magazines, Journals, Calendars, Educational Books, Children's Books, Non-fiction Books, Graphic Novels, Fiction Novels, Comic Books, Manga, Activity Books, Adult coloring Books, Kids' coloring Books, Bookmarks, Coloring Sets, Educational Materials Sporting Goods: Dumbbells, Resistance Bands, Camping Equipment, Hiking Gear, Cycling Accessories, Fishing Gear, Athletic gear, Exercise Equipment, Exercise Balls, Yoga Accessories, Sport Rackets, Picnic Sets, Bicycles, Bicycle Helmets, Motorcycle Helmets, Swimming Gear, Kids Floaties, Adult Floats, Golf Clubs, Golf Bags & Accessories, Tents, Sleeping Bags, Camping Chairs, Hammocks, Outdoor Play Equipment, Outdoor Furniture, Scooters \(non-electric\), Scooters \(electric\), Skateboards, Rollerblades / Roller Skates, Snowboards / Skis, Surfboards, Boogie Boards, Kayaks Stationery & Paper: Mechanical Pencils, Colored Pencils, Wooden Pencils, Sketching Pencils, Letterhead, Envelopes, Writing Paper, Greeting Card Sets, Planners, Sticky Notes, Desk Organizers, Notebooks, Markers, Highlighters, Stickers, Pen Holders, Stamps, Back to School Stationery, Posters, Pens, Crayons, Drawing Pads Toys & Games: Action Figures, Strategy Games, Family Games, Party Games, Educational Games, Fashion Dolls, Baby Dolls, Collectible Dolls, Doll Accessories, Building Blocks, Magnetic Building Tiles, STEM Toys, Kites, Water Toys, Playhouses, Learning Games, Science Kits, Educational Electronics, Plush Toys, Board Games, Brain Teasers, Fidget Toys, Educational Toys, Model Kits, Vinyl Figures, Collectible Coins, Building Sets, Interactive Toys, Remote control Toys, Drones, Toy Vehicles, Die Cast Vehicles, Playsets, Kids Musical Instruments, Adults Musical Instruments, Musical Toys, Karaoke Machines, Arts & Activity Sets, Bath Toys, Amusement Park Toys, Claw Machine Toys, Arcade Redemption Toys Video Games / Software / Interactive: Keyboards and Mice, Gaming Chairs Pets: Pet Toys, Pet Beds, Pet Grooming, Pet Apparel, Pet Collars & Leashes, Pet Carriers, Pet Costumes, Pet Food & Treats Seasonal & Celebrations: Ornaments, Christmas Tree Decoration, Christmas Stockings, Indoor Seasonal Décor, Outdoor Seasonal Décor, Inflatables, Easter Baskets, Easter Basket Stuffers, Party Goods, Party Decoration, Party Favors, Photo Props, Halloween Décor, Halloween Costumes, Halloween Costume Accessories, Halloween Pails / Loot Bags, Gift Bags / Gift Wrap, Greeting Cards Location Based Entertainment: Parks, Experiences, Restaurants, Hotels, Cinemas, Pop-Ups
Channels of distribution
• Mass Market Stores • Department Stores • Mid-Tier Department Stores • Online Retailers / ECommerce • DTC • Off-price Retailers • Specialty • Gaming / Digital / Metaverse • Other
Notable successes
🏆 Attendance Spike\! 1.6 million total attendance in 2023, highest since 2010 📈 Viewership 505,000 average viewers per game, highest since 2008\! 📊 Social Media Growth 373M video views \(96%YOY\) 20M engagements \(65%YOY\) 1.1M hours watched \(42%YOY\)