WNBA
Why partner with WNBA?
ANY LICENSING DEAL HAS ACCESS TO ALL 13 TEAMS. The Women's National Basketball Association (WNBA) is the top professional women's basketball league, known for elite athletes and exciting competition. Founded in 1996, the league includes 13 teams and a global fan base. In 2023, the WNBA reached over 36 million viewers, with an average of 505,000 per game, the highest since 2008. The league's digital presence saw 373 million video views, 20 million engagements, and 1.1 million hours watched, showing substantial growth. Attendance hit 1.6 million, the highest since 2010, with social media engagement up 96%. Partnering with the WNBA offers access to a passionate, diverse audience. Leverage the league's reach for brand visibility and impactful collaborations. Align with the WNBA’s commitment to community and empowerment for innovative licensing deals. Explore the possibilities with the WNBA to engage fans worldwide.
How do I license WNBA?
To license WNBA, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the WNBA page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Age group
0–3
3–12
13–19
20–25
26+
Product categories
245 categories across 19 families
Accessories
27
Apparel
10
Domestics
Open to all
Electronics & Accessories
17
Food & Beverages
25
Footwear
9
Furniture & Home Furnishings
Open to all
Gifts & Novelties
16
Health & Beauty
29
Housewares
34
Infant Products
21
Publishing
Open to all
Sporting Goods
Open to all
Stationery & Paper
Open to all
Toys & Games
42
Video Games / Software / Interactive
2
Pets
Open to all
Seasonal & Celebrations
Open to all
Location-Based Entertainment
6
Channels of distribution
11 channels across 3 groups
Mass-market and value
4
Specialty
4
Digital and remote
3
Gallery
Notable successes
🏆 Attendance Spike\! 1.6 million total attendance in 2023, highest since 2010 📈 Viewership 505,000 average viewers per game, highest since 2008\! 📊 Social Media Growth 373M video views \(96%YOY\) 20M engagements \(65%YOY\) 1.1M hours watched \(42%YOY\)
