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SmileyWorld

Lifestyle

Why partner with SmileyWorld?

1997: THE BIRTH OF THE FIRST IP COMING FROM A DIGITAL PHENOMENA The market leader and the first lifestyle brand dedicated to emotional expression, SmileyWorld® is a creative universe filled with thousands of unique icons that make emotional expression easy and fun. Smileys provide a shortcut to understanding complex emotions and kickstarting meaningful conversations. Smileys helped revolutionise technology and language, instigating a digital trend that now sees billions of graphics sent every day to convey emotions in text. SmileyWorld® continues to create engaging products and creating positive conversations for market-leading partners that provide a unique platform for self-expression.


How do I license SmileyWorld?

To license SmileyWorld, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the SmileyWorld page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.


Target audience

Gender

Male

Female

Age group

0–3

3–12

13–19

20–25

26+


Product categories

Accessories Apparel Electronics & Accessories Food & Beverages Footwear Furniture & Home Furnishings Gifts & Novelties Health & Beauty

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Channels of distribution

• Mass Market Stores • Department Stores • Mid-Tier Department Stores • Online Retailers / ECommerce • DTC • Off-price Retailers • Grocery • Specialty • Gaming / Digital / Metaverse • Value Retailers • Other

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Notable successes

🏆 50 YEARS OF HERITAGE \\\\\\ 🏆 TOP 60 GLOBAL LICENSOR \\\\\\ 👍 605 Million+ Reach across all Social Channels \\\\\\ 📈 40 MILLION UNITS SOLD \\\\\\

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More from this brand owner

Mini Smiley
Minimum: Open

Mini Smiley

Inspired by the iconic brand SmileyWorld, Mini Smiley is a rich world powered by happiness and teamwork. Featuring a new iconography and distinct look featuring characters with bodies and larger heads as well as animals and other icons such as the moon, sun and stars. The Mini Smiley brand features three individual styles perfect for a wide range pf products; 3D Style, 2D Style and a Line Art Style. Mini Smiley presents an exciting opportunity to target babies & pre-schoolers across all product categories!

Mini Smiley hero

Looking for more?

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Platform

MarketplaceOpportunitiesSports licensingKids licensingAnime licensing

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