605 Million+ Reach across all Social Channels

1997: THE BIRTH OF THE FIRST IP COMING FROM A DIGITAL PHENOMENA

The market leader and the first lifestyle brand dedicated to emotional expression, SmileyWorld® is a creative universe filled with thousands of unique icons that make emotional expression easy and fun. Smileys provide a shortcut to understanding complex emotions and kickstarting meaningful conversations.

Smileys helped revolutionise technology and language, instigating a digital trend that now sees billions of graphics sent every day to convey emotions in text.
SmileyWorld® continues to create engaging products and creating positive conversations for market-leading partners that provide a unique platform for self-expression.





Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Slightly more value-focused than high-end department stores. Ex: Kohl’s and Dillard’s.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Selling directly to consumers without 3rd-party retailers. Ex.: brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Sell surplus or out-of-season merchandise at lower prices. Ex: T.J. Maxx, Ross, Marshalls, and outlet malls.

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Stores focused on specific product verticals or hobbies.

Virtual marketplaces that sell digital goods (NFTs, in-game items, etc.). Ex.: Fortnite Item Shop, Roblox, and Decentraland.

Extreme value-focused retailers offering low-priced goods. Ex: Dollar General, Family Dollar, and Poundland.

Stores focused on broad reach and/or price sensitivity.

SmileyWorld

SmileyWorld is a global lifestyle brand that transforms emotions into playful icons, bringing color, positivity, and self-expression to everyday life. We are looking for a licensee partner to create a line of bags, rucksacks, and luggage that reflects this identity and allows fans to carry the SmileyWorld spirit wherever they go. With its expressive icons and joyful designs, SmileyWorld offers the perfect foundation for travel and lifestyle products that combine practicality with personality.

The collection is envisioned to include durable luggage, versatile rucksacks, and everyday bags designed with bold graphics, vibrant colors, and signature SmileyWorld motifs. These products would appeal to a wide audience looking for functional items that also make a statement, from school and work to travel and leisure. We are seeking a licensee who can translate the SmileyWorld brand into bags and luggage that embody positivity, creativity, and fun while meeting the demands of modern life.


Luggage & Bags

SmileyWorld transforms moods and emotions into expressive icons, creating a lifestyle built on positivity, color, and fun. We are looking for a licensee partner to create a line of sleepwear and loungewear that reflects this identity and brings the SmileyWorld spirit into moments of rest and relaxation. With its playful graphics and cheerful designs, SmileyWorld provides the perfect foundation for apparel that makes downtime brighter and more expressive.

The collection is envisioned to include cozy sleepwear sets, relaxed loungewear pieces, and vibrant designs featuring signature SmileyWorld motifs. These products would appeal to consumers of all ages who want comfort paired with personality, making at-home moments more joyful and stylish. We are seeking a licensee who can translate the SmileyWorld brand into sleepwear and loungewear that combine softness, quality, and the optimism that defines the brand.


Sleepwear/Loungewear

SmileyWorld turns everyday emotions into fun, expressive icons that bring joy and personality into people’s lives. We are looking for a licensee partner to create a line of slippers that reflects this playful identity and extends the SmileyWorld spirit into everyday comfort at home. With its vibrant graphics and globally recognized symbols, SmileyWorld offers the perfect foundation for footwear that blends coziness with creativity.

The collection is envisioned to include soft, comfortable slippers designed with colorful patterns, cheerful details, and signature SmileyWorld motifs. These products would appeal to consumers of all ages who want to add warmth and positivity to their daily routines. We are seeking a licensee who can translate the SmileyWorld brand into slippers that deliver comfort, quality, and the uplifting energy that defines the brand.


Slippers

SmileyWorld is all about turning emotions into icons, spreading joy and self-expression through bold designs that brighten everyday life. We are looking for a licensee partner to create a line of home furnishings that reflects this playful identity and brings the SmileyWorld spirit into the home. With its colorful graphics and instantly recognizable symbols, SmileyWorld provides the perfect foundation for products that blend comfort with positivity.

The collection is envisioned to include bedding, cushions, blankets, and throws designed with vibrant patterns, cheerful details, and signature SmileyWorld motifs. These products would appeal to consumers of all ages who want to infuse their living spaces with fun, warmth, and creativity. We are seeking a licensee who can translate the SmileyWorld brand into home furnishings that deliver both style and comfort while celebrating the optimism that defines the brand.


Domestics Collection

605 Million+ Reach across all Social Channels 

Inspired by the iconic brand SmileyWorld, Mini Smiley is a rich world powered by happiness and teamwork.

Featuring a new iconography and distinct look featuring characters with bodies and larger heads as well as animals and other icons such as the moon, sun and stars. The Mini Smiley brand features three individual styles perfect for a wide range of products; 3D Style, 2D Style and a Line Art Style.

Mini Smiley presents an exciting opportunity to target babies & pre-schoolers across all product categories!

Mini Smiley

605 Million+ Reach across All Social Channels

For over 50 years, Smiley has shaped the way we share happiness and express ourselves through iconic products found worldwide.

Smiley is an evergreen lifestyle brand that has through the years become the figurehead for a generation of new optimists, influencing musical generations, social movements, popular culture and the pursuit of positivity through creativity.

Over five decades later, Smiley has become more than just an icon, a brand and a lifestyle; it is now a spirit and a philosophy, reminding people just how powerful a smile can be.

Smiley 

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Developed from the infamous Smileys - S.W.Smiley is a hyper-expressive brand that breaks free from conventional norms, inspired by underground subcultures of the global streetwear scene. 

With hundreds of unique Smileys, it provides a gritty, defiant approach towards embracing the power of self-expression without compromise for young adults.

Brand Values; Innovative, Dynamic, Micro-Trend Led



S.W. Smiley 

605 Million+ Reach across Social Channels 

It all started for us back in 1997 - when Nicolas Loufrani had an idea to digitalise his Original Smiley design into a variety of emotions. His family were the people behind creating the Smiley brand.

Nicolas found a way to put the first Smiley on a cellphone in 1996, thanks to a partnership with Alcatel.

He then became (slightly) obsessed by the work of computer scientist Scott Fahlman, who had created ascii emoticons. Fahlman’s emoticons were a great idea, but no one could really work out what they meant, apart from a few... So Nicolas tried making sense of them, painstakingly translating these into a dictionary of 471 Smiley icons by 1999.
Everyone thought he was still mad or bored, but he knew that emoticons would become a great way of communicating for the future that they could open up doors in helping young people develop their emotional intelligence.

And guess what it did? He found it started to help people all around the world to communicate with each other.

Thanks to Apple and Unicode, these dreams became reality in 2007, when Apple launched their first iPhone. And thanks to this, emoticons would go on to revolutionize the way we communicate with billions of them sent daily on messaging devices.

SmileyWorld

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SmileyWorld

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How do I license SmileyWorld?

Target audience

Product categories

Channels of distribution

Gallery

Notable successes

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Why partner with SmileyWorld?