For over 50 years, Smiley has shaped the way we share happiness and express ourselves through iconic products found worldwide. Smiley is an evergreen lifestyle brand that has through the years become the figurehead for a generation of new optimists, influencing musical generations, social movements, popular culture and the pursuit of positivity through creativity. Over five decades later, Smiley has become more than just an icon, a brand and a lifestyle; it is now a spirit and a philosophy, reminding people just how powerful a smile can be.