Developed from the infamous Smileys - S.W.Smiley is a hyper-expressive brand that breaks free from conventional norms, inspired by underground subcultures of the global streetwear scene. With hundreds of unique Smileys, it provides a gritty, defiant approach towards embracing the power of self-expression without compromise for young adults. Brand Values; Innovative, Dynamic, Micro-Trend Led

Brand name

S.W. Smiley