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Farts Candy

Food & Beverage

Why partner with Farts Candy?

Introduced at the 2011 Sweets and Snacks Expo on May 24, 2011, Farts Candy® are flavorful chewy candy nuggets in all kinds of fruity flavors. There are currently 16 flavors available including Pina Colada, Sour Watermelon, Sour Grape, Cherry and Blue Raspberry. Reputed to be a chewier and better tasting version of Wonka’s Nerds® candies, Farts Candy® are small irregularly-shaped bumpy and chewy, candy pieces. Farts Candy® is available in 1.75 ounce individual packs in both Sour Farts® and Fruiti Farts® flavors, as well as in many individual bulk flavors. Its launch was the “hit” of the show! •Continuing strong media coverage including “The Wall Street Journal,” Times of India,” and “The San Francisco Chronicle.” • Popular presence at Kids Choice Awards and Emmy Awards gifting suites. Farts Candy® is a favorite of Emmy-award winning Modern Family actors Nolan Gould, Rico Rodriguez, Aubrey Anderson-Emmons, and Ariel Winter. It is also a favorite of Garrett Backstrom, Chelsey Bryson, and Laura Slade Wiggins, all of whom requested them at their private celebrity birthday parties. The FARTS CANDY® brand represents a spirit and sensibility that communicates a powerful combination of fun, quality, and light heartedness. A comprehensive Licensing program for FARTS CANDY® is being developed across all categories, including apparel and accessories, gifts and stationery, school supplies, domestics and home furnishings, Room décor, bath and beach, food and packaged goods and more.


How do I license Farts Candy?

To license Farts Candy, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Farts Candy page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.


Target audience

Gender

Male

Female

Age group

0–3

3–12

13–19

20–25

26+


Product categories

Accessories Apparel Domestics Electronics & Accessories Food & Beverages Footwear Furniture & Home Furnishings Gifts & Novelties Health & Beauty Housewares Infant Products Publishing Sporting Goods Stationery & Paper Toys & Games Video Games / Software / Interactive Open to Other

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Channels of distribution

• Mass Market Stores • Department Stores • Mid-Tier Department Stores • Online Retailers / ECommerce • DTC • Off-price Retailers • Grocery • Specialty

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Platform

MarketplaceOpportunitiesSports licensingKids licensingAnime licensing

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