

HAI KARATE- "BE CAREFUL HOW YOU USE IT!" The # 1 cologne for men's in the 1970's. The AXE brand of today is a copy of the HAI KARATE commercials but in the HAI KARATE commercials, the nerd fights off the gorgeous women using karate chops. "Hysterical to watch on YouTube" Ideal for update scent relaunch- OLD SPICE uses the retro angle in marketing and HAI KARATE can do the same. Tons of profitable brand extensions as well.




Accessories Apparel Gifts & Novelties Health & Beauty Stationery & Paper Video Games / Software / Interactive Open to Other
• Mass Market Stores • Department Stores • Online Retailers / ECommerce • DTC • Grocery • Specialty • Other